Business Growth Manager

4 days ago

Gurgaon, Haryana, India Analytics Vidhya Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Job Overview:

We are looking for a dynamic
Business Growth Manager
to lead the growth strategy for our
B2C retail business
of our flagship AI programs. The ideal candidate will be responsible for managing the
P&L of the B2C segment
and driving
new channels of growth
to enhance lead generation, acquisition, and customer retention. This is a cross-functional role that requires collaboration with teams across
content, marketing, sales, customer success
, and
tech
to achieve the outlined business objectives.

Key Responsibilities:

  • P&L Management:
    Own and manage the
    P&L
    for the B2C business, ensuring growth targets, profitability, and efficient cost management.
  • Lead Generation:
    Establish and scale new
    growth channels
    to generate leads and drive customer acquisition. Develop and test new strategies to optimize lead quality and cost-per-acquisition.
  • Cross-functional Collaboration:
    Work closely with
    content, marketing, sales, customer success
    , and
    tech teams
    to design and execute integrated growth initiatives. Ensure alignment across teams for cohesive strategy execution.
  • Marketing & Campaign Optimization:
    Use tools like
    Google Analytics
    ,
    marketing automation platforms
    , and
    affiliate platforms
    to track, measure, and optimize marketing campaigns, ensuring maximum ROI.
  • Competitor and Market Analysis:
    Monitor market trends, conduct
    competitor analysis
    , and identify opportunities to differentiate our offerings and stay ahead of industry developments.
  • KPIs and Reporting:
    Define, track, and report on key business metrics (CAC, ROI & conversion rates) to measure performance and adjust strategies as needed.
  • Sales Funnel Optimization:
    Build and monitor
    sales funnels
    , ensuring leads are nurtured and converted effectively to reduce sales cycles, improving overall customer lifecycle management.

Requirements:

  • Graduate (preferably in a STEM field or business (BBA)
  • Minimum 3 years of experience
    in a
    growth role
    within a B2C business, preferably in a
    startup
    environment.
  • Strong experience managing
    P&L
    , driving
    lead generation
    , and scaling new growth channels.
  • Good understanding of
    Google Analytics
    ,
    marketing automation tools
    and
    affiliate marketing platforms
    .
  • Proficient in
    competitor analysis
    , market research, and identifying growth opportunities.
  • Ability to work collaboratively with
    cross-functional teams
    to drive growth initiatives.
  • Excellent
    analytical
    ,
    problem-solving
    , presentation and
    communication
    skills.
  • Excellent knowledge of MS work, power point , excel and other tools,
  • Knowledge and ability to use GenAI tools for automation of tasks.

Preferred:
Relevant experience in an
EdTech
company or an A
I
company is a plus

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