Growth Marketing Manager

1 day ago

Gurgaon, Haryana, India Honasa Consumer Ltd. Full time ₹ 4,00,000 - ₹ 6,00,000 per year

About the Role

We are looking for a data-driven and execution-focused Growth Marketing Manager to drive revenue growth, customer retention, and operational efficiency across our EBO (Exclusive Brand Outlet) channel. This role demands strong cross-functional collaboration, campaign planning, and a sharp eye on ROI from offers, seasonal promotions, and repeat customer programs.

Responsibilities
:

  • Offer & Promotions Strategy
    : Own end-to-end planning and execution of in-store promotional campaigns, product offers, and bundling strategies to drive footfall, conversions, and category growth.
  • Discounting & Margin Control
    : Monitor and optimize discounting structures to ensure profitability while supporting sell-through; work closely with finance and merchandising teams to track impact.
  • Customer Repeat & Retention Drives
    : Design and execute loyalty and reactivation campaigns to drive repeat purchases from existing customers using in-store CRM data and insights.
  • Operations & Store Growth Levers
    : Collaborate with retail ops to implement growth enablers (e.g. staff incentives, conversion targets, ATV/NOB boosters) and drive consistency in execution across stores.
  • Seasonal & Tactical Planning
    : Build and calendarize high-impact seasonal campaigns and local store events in sync with product launches, festivals, and retail opportunities to maximize channel sales.

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