Retention Marketing Intern

4 days ago

Gurgaon, Haryana, India 3370ac45-ddfe-4ec1-bf90-79a22c8bfcd0 Full time ₹ 2,00,000 - ₹ 6,00,000 per year

Role & responsibilities

  • The role involves owning the end-to-end planning and execution of conversion, retention, engagement and reactivation marketing initiatives.
  • The intern will be responsible for creating, managing, and optimizing campaigns across direct communication channels such as Email, SMS, WhatsApp, and Push Notifications.
  • This includes strategizing customer journeys, implementing targeted messaging and continuous driving improvement in customer engagement and retention metrics through data-driven insights and experimentation.

Preferred candidate profile

  • Determine areas of opportunity, design and execute experiments and present data-driven recommendations that improve current marketing and business practices to drive customer engagement and retention.
  • Monitor delivery management and performance of communications sent via various CRM marketing channels such as Push Notifications, WhatsApp, Message, Email, In-App & Browser Notifications.
  • Measure and report performance of all CRM marketing campaigns and assess against goals (ROI and KPIs).
  • Working on /analytics/MIS and weekly/daily updates.
  • Plan experiments, conversion test, A/B test, lift study and draw meaningful insights from the same.
  • Collaborate with internal teams for creatives, data inputs, etc. to optimize the campaigns.
  • Ability to take on challenging deadlines and priorities.
  • Plan communication calendar and manage the delivery of Marketing campaigns across Email, SMS, WhatsApp, In-app & Push channels to engage users with timely and relevant content.

Why Spinny?

  • Opportunity to own and execute end-to-end retention and engagement campaigns.
  • Hands-on experience across direct marketing channels Email, SMS, WhatsApp, and Push Notifications.
  • Exposure to data-driven marketing and customer lifecycle management and chance to work in a fast growing, innovative-driven startup environment.
  • Steep learning curve with autonomy and creative freedom in campaign execution. Real impact on customer engagement, retention, and business growth.

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