Retention Lead

4 days ago

Gurgaon, Haryana, India Yiron Technologies Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About the Role

We are seeking a strategic, data-driven, and creatively sharp Retention Lead to own and scale our customer lifecycle marketing and retention efforts. This role is critical in driving engagement, repeat purchases, and reducing churn across our platform. You will be responsible for building personalized customer journeys, spearheading CRM campaigns, and working cross-functionally to boost customer lifetime value and user satisfaction.

Key Responsibilities

Retention Strategy & Execution

  • Design and implement end-to-end retention strategies including win-back campaigns, dormant user activation, early access initiatives, loyalty efforts, and advocacy-based campaigns.
  • Define full customer journeys across lifecycle stages and identify areas for optimization using marketing analytics and user insights.
  • Develop CRM marketing strategies to boost traffic, repeat purchases, retention, and cross-sell opportunities.

Customer Segmentation & Campaign Management

  • Build data-driven segmentation models to personalize communication and target cohorts effectively (new, active, at-risk, dormant, etc.).
  • Conceptualize and execute CRM campaigns across Email, SMS, In-App, and other channels using tools like WebEngage, MoEngage, or Clevertap.
  • Educate and engage users through well-crafted messaging journeys and trigger-based automations.
  • Responsible for quality assurance of all CRM campaigns and ensuring customer experience excellence.

Collaboration & Merchandising Alignment

  • Coordinate with product owners, designers, campaign planners, and other stakeholders to execute campaigns aligned with user funnels and marketing objectives.
  • Work closely with marketing, tech, product, ops, and commercial teams to ensure an integrated retention and engagement strategy.
  • Drive platform-level merchandising, campaign visibility, and product discoverability through banners, content, and homepage promotions.

Analytics & Reporting

  • Leverage tools like Google Analytics, and CRM dashboards to analyze user behavior, transaction/search patterns, and campaign performance.
  • Design and maintain campaign dashboards and weekly/monthly performance reports.
  • Conduct A/B tests and data-driven experiments to optimize campaign performance.
  • Generate insights and forecasts from customer and sales data to anticipate trends and inform strategy.

Customer Engagement Planning

  • Create and maintain monthly event and campaign calendars tailored around user behavior, seasonal trends, and festive events.
  • Devise detailed merchandising communication plans and visibility strategies to boost CTRs and conversions.
  • Understand and optimize on-platform user funnels and landing page experiences to enhance engagement and conversion.

Qualifications & Skills

  • 5-8 years proven experience in e-commerce CRM, lifecycle marketing, or retention-focused roles.
  • Proficiency with tools such as WebEngage, MoEngage, Clevertap and Google Analytics
  • Hands-on experience with customer segmentation, funnel optimization, and campaign performance analysis.
  • Working knowledge of online merchandising, campaign planning, and traffic/sales metric tracking.
  • Excellent communication and cross-functional coordination skills.
  • Ability to work in a fast-paced, data-driven, and results-oriented environment.
  • A strong understanding of the retail landscape and customer experience principles.

  • Team Lead-Retention

    1 week ago

    Gurgaon, Haryana, India Asap Staffing Solutions Delhi Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Lead and mentor a team of retention agents to reduce customer churn and improve loyalty. Monitor daily performance, including retention rates, saves, CSAT, etc. Handle escalated retention calls and provide quick, customer-centric resolutions. Required Candidate profileGrad with at least 3 years of leadership exp. Knows retention strategies, cancellation...

  • Retention Marketing Manager

    2 weeks ago

    Gurgaon, Haryana, India OracleKrishna Consultant Full time ₹ 1,40,00,000 - ₹ 1,70,00,000 per year

    Hiring: Retention Marketing Manager | Gurgaon (Onsite)Location: Phase 4, Udyog Vihar, Sector 18, GurgaonIndustry: E-commerce (Beauty & Personal Care preferred)Salary: ₹14–17 LPAExp: 4–7 Years| Education: Graduation| Working Days: 6KeyResponsibilities:Lead retention campaigns across Email, WhatsApp & SMSBuild automated customer journeys for engagement &...

  • CRM & Retention Marketing Manager

    2 weeks ago

    Gurgaon, Haryana, India Transformative Ventures Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    We are seekingCRM and Retention Marketing Managerfor the Latin America market.This role will drive localized storytelling, manage CRM and retention programs, and collaborate across global marketing, content, and design teams to deliver engaging, relevant, and high-performing communication for the region.The ideal candidate will have a strong understanding of...

  • Senior Product Manager – Retention

    7 days ago

    Gurgaon, Haryana, India Univest Full time ₹ 8,00,000 - ₹ 24,00,000 per year

    About the RoleLead high-impact product initiatives focused on user retention, engagement, and lending products. This role requires strong domain expertise in F&O trading and experience scaling products in fast-growth startups.Key Responsibilities• Own product roadmap for retention, engagement, and lending offerings across web and app.• Utilize deep...

  • Manager - Loyalty & Retention

    2 weeks ago

    Gurgaon, Haryana, India ixigo Full time ₹ 8,00,000 - ₹ 18,00,000 per year

    Company Description Launched in 2007 by Aloke Bajpai & Rajnish Kumar, ixigo (Le Travenues Technology Limited) is a technology company focused on empowering Indian travellers to plan, book and manage their trips across rail, air, buses and hotels. ixigo assists travellers in making smarter travel decisions by leveraging artificial intelligence. The ixigo,...

  • Content Lead

    2 weeks ago

    Gurgaon, Haryana, India Merabo Labs Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Title: CRM LeadLocation: GurgaonDepartment: Marketing / GrowthReports To: Head of Digital Marketing / Head of GrowthEmployment Type: Full-timeAbout UsWe are a fast-growing B2C grocery delivery app thats redefining how customers shop for daily essentials. With a focus on convenience, and value, we aim to be the go-to platform for millions of households....

  • Team Lead

    7 days ago

    Gurgaon, Haryana, India ValuePoint Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Key ResponsibilitiesLead the administration and lifecycle management of Microsoft Exchange (on-prem and hybrid) and Microsoft 365 services.Manage and optimize M365 services such as Exchange Online, SharePoint Online, OneDrive, Teams, Intune, and Defender for M365.Implement and maintain security policies, compliance configurations, and data loss prevention...

  • Team Lead

    2 weeks ago

    Gurgaon, Haryana, India Cvent Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    OverviewWe are looking for a strategic, analytically driven FP&A professional to join our team as aSenior Analyst II/Assistant Managersupporting theEnterprise salesdivision with $230M+ in bookings. This role will be instrumental in driving financial planning, performance analysis, and strategic insights to support business decisions and operational...

  • Salon Lead

    2 weeks ago

    Gurgaon, Haryana, India Urban Company Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    Job location: Dubai, United Arab EmiratesCompany Description:Urban Company is Asia's largest technology marketplace for home services, offering services such as beauty & spa at home, cleaning, plumbing, carpentry, appliance repair, and painting. With a vision to empower professionals worldwide, the company operates in 50+ cities in India, the UAE, Singapore,...

  • Retention Marketing Specialist

    2 weeks ago

    Gurgaon, Haryana, India CashKaro Full time ₹ 10,00,000 - ₹ 2,00,00,000 per year

    We're hiring forAssociate – Growth Marketing OperationsatCashKaro (Gurgaon).Apply using this link :About CashKaroCashKaro is India's #1 cashback platform, trusted by over 25 million users We drive more sales for Amazon, Flipkart, Myntra, and Ajio than any other paid channel, including Google and Meta. Backed by legendary investor Ratan Tata and a recent...