Retention Marketing

7 hours ago

Gurgaon, Haryana, India Divine Hindu Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Role: Retention Marketing Specialist

Company:
Divinehindu Lifestyle Pvt. Ltd. (Divine Hindu)

Location:
Sector 27, Gurugram

Type:
Full-time, Work From Office

Timings:
9:00 AM – 6:00 PM (Monday to Saturday, 2nd Saturday Off)

About Divine Hindu

Divine Hindu is a fast-growing spiritual D2C brand, offering authentic Rudraksha, gemstones, pooja products and spiritual accessories to customers across India. We are scaling rapidly and looking for a Retention Marketing Specialist who can turn first-time buyers into loyal, repeat customers.

Role Overview

You will own
all lifecycle & retention marketing
for Divine Hindu — from welcome journeys to repeat purchase, win-back and reactivation. You'll work hands-on on WhatsApp, SMS, email and other CRM tools to improve repeat rate, LTV and overall customer engagement.

Key Responsibilities

  • Own Customer Lifecycle & Journeys
  • Design, set up and optimize journeys: welcome series, COD confirmation, pre-delivery communication, post-delivery NPS, review collection, cross-sell, win-back, dormant user reactivation.
  • Campaign Execution
  • Plan and send WhatsApp, SMS and email campaigns around launches, festivals, offers and key sale events.
  • Work closely with design/content to brief creatives and copies that match Divine Hindu's brand voice.
  • Segmentation & Targeting
  • Create smart segments (RFM, category-wise buyers, high-value customers, COD vs prepaid, at-risk churn customers).
  • Run targeted campaigns for specific cohorts instead of blasting to the full base.
  • Automation & Tools
  • Set up flows, triggers and events inside CRM tools (Netcore, GoKwik, WebEngage, etc.).
  • Work with tech/Shopify team to ensure correct events, tags and customer data are flowing.
  • Analytics & Reporting
  • Track and report key metrics: repeat purchase rate, LTV, churn %, open/click rates, revenue from CRM, opt-out rates.
  • Run A/B tests on subject lines, creatives, offers, send-times and journeys.
  • Share weekly performance reports with founders/marketing.
  • Cross-Functional Collaboration
  • Coordinate with operations (delivery/RTO), customer support and performance marketing to ensure a smooth customer experience across all touchpoints.

Must-Have Qualifications

  • 1–3 years of experience in
    Retention / CRM / Lifecycle Marketing
    for a
    D2C or e-commerce brand
    .
  • Hands-on experience with
    WhatsApp, SMS and email marketing tools
    .
  • Prior experience with
    GoKwik and/or Netcore
    is a
    strong plus (not mandatory)
    .
  • Strong analytical skills – comfortable working on
    Excel/Google Sheets, basic dashboards, cohorts
    .
  • Understanding of
    e-commerce funnels
    (add to cart → purchase → repeat purchase).
  • Comfortable working in a
    fast-paced, founder-led, high-ownership environment
    .
  • Good communication skills in
    English & Hindi
    .

Good to Have

  • Experience with
    Shopify-based brands
    .
  • Experience in spiritual / wellness / fashion / lifestyle categories.
  • Basic familiarity with GA4, Mixpanel or similar analytics tools.

Compensation & Benefits

  • Competitive salary based on experience + performance-based incentives.
  • Opportunity to build the
    retention engine from scratch
    for a fast-scaling D2C brand.
  • Health & benefits as per company policy.
  • High ownership, direct visibility with founders and rapid growth opportunities.

How to Apply

Send your CV and a brief note on
one retention campaign you're proud of
to:

Email:

Subject Line:
Application – Retention Marketing Specialist – [Your Name]

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