Dgm Rural Marketing

5 days ago

Mumbai Maharashtra, India Mahindra & Mahindra Ltd Full time

**Responsibilities & Key Deliverables**
- Key Responsibilities:
1. Strategic Planning & Market Development
- Design rural marketing strategy aligned with overall business goals.
- Identify high-potential rural markets using data-driven insights (vehicle penetration, income levels, infrastructure, education, census data etc.).
- Develop rural-specific product positioning and pricing strategies.
- 2. Sales Enablement & Channel Development for enhancing the connect/reach
- Develop & Strengthen rural network: onboarding, training, and incentivizing rural dealerships.
- Support channel partners with rural-focused campaigns and tools.
- Drive retail sales through localized activations and outreach programs.
- Rural Tie Ups with media partners, CSCs, KVKs, ITIs, Consumer durable companies
- 3. Rural Communication & Brand Building for brand presence/awareness
- Create culturally relevant campaigns using local languages, festivals, and traditions.
- Leverage traditional & digital media (Haats, melas) and digital platforms (WhatsApp, YouTube, vernacular apps).
- Build trust and brand affinity through community engagement and local influencers, Milaap, Rural entrepreneurship and employment opportunity program
- 4. Customer Engagement & Experience
- Understand rural customer behaviour and buying cycles (e.g., harvest seasons).
- Organize experiential marketing: test drives, mobile vans, village demos.
- Segment development initiatives: Contractors, transporters, Small businesses
- Facilitate financing options
- 5. Data & Performance Monitoring
- Track KPIs: Rural sales volume & market share, lead conversions, dealer performance, campaign ROI.
- Conduct market research and consumer feedback loops to refine strategy.
- Collaborate with analytics teams to optimize targeting and resource allocation.
- Process for
- 6. Cross-functional Collaboration
- Work closely with:

- Sales & Distribution for execution.
- Brand teams for rural-specific variants.
- Finance for rural credit schemes.

**Preferred Industries**

**Automotive Industry**

**Marketing & Comm**

**Advertising/Marketin**

**Education Qualification**
- Bachelor of Engineering; MBA; Graduate; Masters in Marketing Management**General Experience**
- 10 years of Work Experience in Auto preferred

**Job Segment**:Engineer, Automotive, Engineering

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