▷ (3 Days Left) Dgm Rural Marketing

1 day ago

Mumbai Maharashtra, India MAHINDRA & MAHINDRA Full time

Responsibilities Key Deliverables Key Responsibilities 1 Strategic Planning Market Development Design rural marketing strategy aligned with overall business goals Identify high-potential rural markets using data-driven insights vehicle penetration income levels infrastructure education census data etc Develop rural-specific product positioning and pricing strategies 2 Sales Enablement Channel Development for enhancing the connect reach Develop Strengthen rural network onboarding training and incentivizing rural dealerships Support channel partners with rural-focused campaigns and tools Drive retail sales through localized activations and outreach programs Rural Tie Ups with media partners CSCs KVKs ITIs Consumer durable companies 3 Rural Communication Brand Building for brand presence awareness Create culturally relevant campaigns using local languages festivals and traditions Leverage traditional digital media Haats melas and digital platforms WhatsApp YouTube vernacular apps Build trust and brand affinity through community engagement and local influencers Milaap Rural entrepreneurship and employment opportunity program 4 Customer Engagement Experience Understand rural customer behaviour and buying cycles e g harvest seasons Organize experiential marketing test drives mobile vans village demos Segment development initiatives Contractors transporters Small businesses Facilitate financing options 5 Data Performance Monitoring Track KPIs Rural sales volume market share lead conversions dealer performance campaign ROI Conduct market research and consumer feedback loops to refine strategy Collaborate with analytics teams to optimize targeting and resource allocation Process for 6 Cross-functional Collaboration Work closely with Sales Distribution for execution Brand teams for rural-specific variants Finance for rural credit schemes Preferred Industries Automotive Industry Marketing Comm Advertising Marketin Education Qualification Bachelor of Engineering MBA Graduate Masters in Marketing Management General Experience 10 years of Work Experience in Auto preferred

  • Dgm Rural Marketing

    5 days ago

    Mumbai, Maharashtra, India Mahindra & Mahindra Ltd Full time

    **Responsibilities & Key Deliverables** - Key Responsibilities: 1. Strategic Planning & Market Development - Design rural marketing strategy aligned with overall business goals. - Identify high-potential rural markets using data-driven insights (vehicle penetration, income levels, infrastructure, education, census data etc.). - Develop rural-specific product...

  • DGM Rural Marketing

    4 days ago

    Mumbai, Maharashtra, India Mahindra & Mahindra Limited Full time

    Responsibilities & Key Deliverables Key Responsibilities: 1.    Strategic Planning & Market Development•    Design rural marketing strategy aligned with overall business goals.•    Identify high-potential rural markets using data-driven insights (vehicle penetration, income levels, infrastructure, education, census data etc.).•    Develop...

  • DGM Rural Marketing

    4 days ago

    Mumbai, Maharashtra, India Mahindra & Mahindra Ltd Full time

    Responsibilities & Key DeliverablesKey Responsibilities:1. Strategic Planning & Market Development Design rural marketing strategy aligned with overall business goals.Identify high-potential rural markets using data-driven insights (vehicle penetration, income levels, infrastructure, education, census data etc.).Develop rural-specific product positioning...

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    2 days ago

    Mumbai A.O, MUM-KND-AFS(AD), IN Mahindra And Mahindra Limited Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    DGM Rural Marketing Responsibilities & Key Deliverables Key Responsibilities: Strategic Planning & Market Development • Design rural marketing strategy aligned with overall business goals. • Identify high-potential rural markets using data-driven insights (vehicle penetration, income levels, infrastructure, education, census data etc.). ...

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    2 weeks ago

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    4 days ago

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