DGM Rural Marketing

1 week ago

Mumbai, Maharashtra, India Mahindra & Mahindra Ltd Full time

Responsibilities & Key Deliverables

Key Responsibilities:

1. Strategic Planning & Market Development

  • Design rural marketing strategy aligned with overall business goals.
  • Identify high-potential rural markets using data-driven insights (vehicle penetration, income levels, infrastructure, education, census data etc.).

  • Develop rural-specific product positioning and pricing strategies.

  • Sales Enablement & Channel Development for enhancing the connect/reach

  • Develop & Strengthen rural network: onboarding, training, and incentivizing rural dealerships.

  • Support channel partners with rural-focused campaigns and tools.
  • Drive retail sales through localized activations and outreach programs.

  • Rural Tie Ups with media partners, CSCs, KVKs, ITIs , Consumer durable companies

  • Rural Communication & Brand Building for brand presence/awareness

  • Create culturally relevant campaigns using local languages, festivals, and traditions.

  • Leverage traditional & digital media (Haats, melas) and digital platforms (WhatsApp, YouTube, vernacular apps).

  • Build trust and brand affinity through community engagement and local influencers, Milaap, Rural entrepreneurship and employment opportunity program

  • Customer Engagement & Experience

  • Understand rural customer behaviour and buying cycles (e.g., harvest seasons).

  • Organize experiential marketing: test drives, mobile vans, village demos.
  • Segment development initiatives: Contractors, transporters, Small businesses

  • Facilitate financing options

  • Data & Performance Monitoring

  • Track KPIs: Rural sales volume & market share, lead conversions, dealer performance, campaign ROI.

  • Conduct market research and consumer feedback loops to refine strategy.
  • Collaborate with analytics teams to optimize targeting and resource allocation.

  • Process for

  • Cross-functional Collaboration

  • Work closely with:

  • Sales & Distribution for execution.
  • Brand teams for rural-specific variants.
  • Finance for rural credit schemes.

Preferred Industries

Automotive Industry

Marketing & Comm

Advertising/Marketin

Education Qualification

Bachelor of Engineering; MBA; Graduate; Masters in Marketing Management

General Experience

10 years of Work Experience in Auto preferred

Job Segment: Engineer, Automotive, Engineering

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