DGM Rural Marketing

4 days ago

Mumbai, Maharashtra, India Mahindra & Mahindra Limited Full time
Responsibilities & Key Deliverables

Key Responsibilities: 
1.    Strategic Planning & Market Development

•    Design rural marketing strategy aligned with overall business goals.

•    Identify high-potential rural markets using data-driven insights (vehicle penetration, income levels, infrastructure, education, census data etc.).

•    Develop rural-specific product positioning and pricing strategies.

2.     Sales Enablement & Channel Development for enhancing the connect/reach

•    Develop & Strengthen rural network: onboarding, training, and incentivizing rural dealerships.

•    Support channel partners with rural-focused campaigns and tools.

•    Drive retail sales through localized activations and outreach programs.

•    Rural Tie Ups with media partners, CSCs, KVKs, ITIs , Consumer durable companies

3.    Rural Communication & Brand Building for brand presence/awareness

•    Create culturally relevant campaigns using local languages, festivals, and traditions.

•    Leverage traditional & digital media (Haats, melas) and digital platforms (WhatsApp, YouTube, vernacular apps).

•    Build trust and brand affinity through community engagement and local influencers, Milaap, Rural entrepreneurship and employment opportunity program 

4.    Customer Engagement & Experience

•    Understand rural customer behaviour and buying cycles (e.g., harvest seasons).

•    Organize experiential marketing: test drives, mobile vans, village demos.

•    Segment development initiatives: Contractors, transporters, Small businesses

•    Facilitate financing options 

5.    Data & Performance Monitoring

•    Track KPIs: Rural sales volume & market share, lead conversions, dealer performance, campaign ROI.

•    Conduct market research and consumer feedback loops to refine strategy.

•    Collaborate with analytics teams to optimize targeting and resource allocation.

•    Process for 

6.    Cross-functional Collaboration

•    Work closely with:

•    Sales & Distribution for execution.

•    Brand teams for rural-specific variants.

•    Finance for rural credit schemes.

Preferred Industries
Automotive Industry Marketing & Comm Advertising/Marketin Education Qualification
Bachelor of Engineering; MBA; Graduate; Masters in Marketing Management General Experience

10 years of Work Experience in Auto preferred


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