DGM Rural Marketing

7 days ago

Mumbai, India Mahindra Rise Full time

Company: Mahindra & Mahindra Ltd Responsibilities & Key Deliverables Key Responsibilities: 1. Strategic Planning & Market Development• Design rural marketing strategy aligned with overall business goals.• Identify high-potential rural markets using data-driven insights (vehicle penetration, income levels, infrastructure, education, census data etc.).• Develop rural-specific product positioning and pricing strategies. 2. Sales Enablement & Channel Development for enhancing the connect/reach• Develop & Strengthen rural network: onboarding, training, and incentivizing rural dealerships.• Support channel partners with rural-focused campaigns and tools.• Drive retail sales through localized activations and outreach programs.• Rural Tie Ups with media partners, CSCs, KVKs, ITIs , Consumer durable companies 3. Rural Communication & Brand Building for brand presence/awareness• Create culturally relevant campaigns using local languages, festivals, and traditions.• Leverage traditional & digital media (Haats, melas) and digital platforms (WhatsApp, YouTube, vernacular apps).• Build trust and brand affinity through community engagement and local influencers, Milaap, Rural entrepreneurship and employment opportunity program 4. Customer Engagement & Experience• Understand rural customer behaviour and buying cycles (e.g., harvest seasons).• Organize experiential marketing: test drives, mobile vans, village demos.• Segment development initiatives: Contractors, transporters, Small businesses• Facilitate financing options 5. Data & Performance Monitoring• Track KPIs: Rural sales volume & market share, lead conversions, dealer performance, campaign ROI.• Conduct market research and consumer feedback loops to refine strategy.• Collaborate with analytics teams to optimize targeting and resource allocation.• Process for 6. Cross-functional Collaboration• Work closely with:• Sales & Distribution for execution.• Brand teams for rural-specific variants.• Finance for rural credit schemes.Preferred Industries Automotive IndustryMarketing & CommAdvertising/MarketinEducation Qualification Bachelor of Engineering; MBA; Graduate; Masters in Marketing ManagementGeneral Experience 10 years of Work Experience in Auto preferred

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