Rural Marketing Specialist

Job Description Location: Mumbai (Full-time, On-site) Reports to: CEO About Bharat Intelligence Bharat Intelligence is building Bharat's Thinking Engine an AI platform designed to understand and orchestrate India's rural economy. Our first focus is solving the farm labour crisis by digitising and organising rural workers across Maharashtra's horticulture belts. With 18,000+ farmers as shareholders through Sahyadri Farms, Bharat Intelligence is a farmer-owned AI company that blends technology with empathy, scale, and ground trust. Role Overview We're seeking a Marketing Lead who understands Bharat beyond the metros. Someone who's built campaigns for rural or semi-rural audiences, who can translate complexity into simple, local communication and who knows that a poster at a mandi, a WhatsApp message in Marathi, or a farmer's word-of-mouth often matter more than any digital ad. This is not a typical urban marketing role it's for someone who has walked in the villages, spoken to farmers, and knows how to make communication feel familiar, not foreign. Key Responsibilities 1. Vernacular Content & Campaigns - Design WhatsApp, IVR, and field communication that speaks the language of farmers and labourers in Marathi-first tone and idiom. - Write and localise all scripts, advisories, and farmer-facing content (e.g. crop messages, labour recruitment drives, cluster updates). - Build a content calendar aligned to crop cycles and seasonal patterns. 2. Media & Brand Communication - Oversee design and production of banners, videos, posters, and social media creatives rooted in local imagery and culture. - Create brand narratives that balance trust, technology, and ground connection. - Coordinate photo/video shoots at farms and labour clusters to build authentic visual stories. 3. On-Ground & Partnership Marketing - Plan and execute activations across mandis, APMCs, Krushi Kendras, and village fairs. - Work with Sahyadri and FPC networks for co-branded outreach and labour drives. - Partner with local radio, print, and panchayat-level media to extend reach. 4. Data-Driven Outreach - Manage WhatsApp broadcast campaigns and engagement analytics to refine messaging. - Collaborate with field teams to track campaign effectiveness across clusters. - Optimise reach using farmer segmentation data from the Bharat Intelligence platform. 5. Team & Execution - Manage a small creative and field marketing team; coordinate with designers, photographers, and regional partners. - Own campaign delivery end-to-end from idea to field execution to impact tracking. What We're Looking For - Education: Bachelor's in Agriculture, Rural Management, or Agri Business. - Experience: Minimum 36 years of marketing or communication experience in rural markets, agri-inputs, FPCs, or grassroots programmes. - Language: Native-level Marathi fluency and working proficiency in English (Hindi a plus). - Strong understanding of the agriculture ecosystem farmers, labour, cooperatives, agri-inputs, rural logistics. - Comfortable travelling frequently to field clusters in Nashik, Nanded, and other districts. - Hands-on mindset someone who can write a WhatsApp message, direct a village activation, and brief a designer in the same day. - Preferred Backgrounds - Experience in agritech, rural FMCG, microfinance, or development sector marketing. - Previous work with FPCs, Krishi Kendras, NGOs, or government agri initiatives. - Exposure to Marathi media, rural radio, or community marketing. - Familiarity with tools like Canva, Meta Ads Manager, and WhatsApp Business API is a plus. Why Join Us - Shape the brand voice of a company redefining India's rural economy through AI. - Work at the intersection of agriculture, data, and human empathy. - Collaborate directly with founders and field teams shaping the future of work for millions of rural Indians. - Create communication that doesn't just market it empowers.