Global Marketing Director

2 days ago


Bengaluru, Karnataka, India Innovatily Full time

Job Title: Global Marketing Director

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About Innovatily:

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We are Innovatily, a global leader in the IT services industry. Our company is built on innovation, creativity, and a passion for delivering exceptional results.

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Job Summary:

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We are seeking an experienced Global Marketing Director to lead our marketing efforts across various regions. The ideal candidate will have a proven track record of success in global markets and be responsible for developing and implementing strategic marketing plans to expand our brand presence and drive revenue growth on a global scale.

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Key Responsibilities:

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1. Conduct comprehensive market research to identify trends, opportunities, and competitive landscapes in various global markets in the IT services industry.

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2. Develop and execute global marketing strategies that are tailored to different regions and markets, considering cultural differences and market nuances and align with company objectives.

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3. Create detailed marketing plans and budgets for each market, considering market-specific factors.

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4. Manage the brand's global image and ensure it resonates with the target audience in diverse regions. Develop and maintain a consistent brand message while adapting to cultural and regional differences.

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5. Develop and implement product marketing strategies that cater to global market needs and demands.

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6. Oversee the creation of compelling and culturally sensitive marketing content, including digital, print, and multimedia materials.

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7. Plan and execute global marketing campaigns that engage and convert customers across various regions.

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8. Utilize digital marketing channels (e.g., SEO, SEM, social media, email marketing) to reach and engage a global audience. Monitor and analyze the performance of digital marketing campaigns and optimize strategies accordingly.

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9. Identify new market opportunities and develop market entry strategies. Collaborate with cross-functional teams to ensure successful market launches and expansions.

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10. Manage marketing budgets efficiently, ensuring that resources are allocated effectively to achieve ROI goals. Establish KPIs and performance metrics for global marketing campaigns. Regularly analyze and report on the performance of marketing activities and adjust strategies as needed.

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Required Skills and Qualifications:

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1. Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.

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2. Proven experience of minimum 10 years in the field of marketing in IT services industry and with at least 7 years as a Marketing Manager in a global marketing role.

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3. In-depth knowledge of global markets, consumer behavior, and cultural sensitivity.

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4. Strong strategic thinking, leadership, and project management skills.

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Proficiency in digital marketing, including SEO, SEM, social media, and email marketing.

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5. Excellent communication and interpersonal skills.

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6. Ability to analyze data and make data-driven decisions.

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7. Multilingual abilities or international market expertise is a plus.

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Salary:$125,000 - $150,000 per annum

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Benefits:

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We offer a comprehensive benefits package, including health insurance, retirement plan, and paid time off.

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Location:

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The position is based in a major city in North America, Europe, or Asia.

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About You:

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You are a passionate and innovative marketer with a global mindset and a desire to drive growth in diverse markets. You have a proven track record of success in global marketing and are looking for a challenging role that will utilize your skills and experience.

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