Director of Global Product Marketing Strategist

1 month ago


Bengaluru, Karnataka, India Zinier Full time
Job Title: Director of Global Product Marketing

At Zinier, we are on a mission to empower 3B Deskless Workers to achieve greater success for themselves and the world around them. We are seeking a highly strategic and driven Director of Global Product Marketing to disrupt the Field Services industry vertical with our AI-native, Workflow-based platform.

Key Responsibilities:
  • Global Product Positioning: Develop and refine the value proposition, messaging, and positioning for our PaaS solutions, ensuring they resonate with the unique needs of different regions (UK, Europe, US, Latin America, APAC).
  • Market Research & Competitive Analysis: Conduct market research and competitive analysis to understand market trends, customer needs, and competitive landscapes, translating these insights into actionable marketing strategies.
  • Customer Engagement: Collaborate with Sales, Customer Success, and Marketing teams to create compelling customer-facing materials, case studies, presentations, and content that drive demand and customer engagement.
  • Product Launches: Lead the global launch of new products and features, ensuring successful rollouts across different geographies with consistent messaging and positioning.
  • Analyst Relations: Drive the efforts to position Zinier as a disruptor and leader in the Field Service domain with analyst firms such as Gartner, IDC, Forrester, G2, etc.
  • Sales Enablement: Equip the global sales team with tools, resources, and training to effectively position and sell the product portfolio, including developing product collateral, sales presentations, and training programs.
  • Sales Development: Lead outbound sales development campaign efforts to generate leads for the global sales team.
  • Go-to-Market Strategy: Lead the development and execution of go-to-market strategies for new products, features, and solutions that drive customer adoption and market penetration.
  • Cross-Functional Collaboration: Partner with the Product team to align marketing efforts with product development roadmaps, and work with regional teams to adapt strategies for different regions.
  • Metrics & Analysis: Define and track KPIs to measure the success of product marketing initiatives, using data-driven insights to optimize performance and drive continuous improvement.
Qualifications:
  • Bachelor's or Master's degree in Marketing, Business, or related field.
  • 10+ years of experience in product marketing, ideally within the enterprise technology or PaaS/SaaS industries; Growth/ Scaleup experience a must.
  • Strong understanding of the Field Services Management domain or related verticals.
  • Experience in scaling enterprise PaaS/SaaS business in US, UK, Europe or APAC.
  • Ability to work across multiple regions and time zones.
  • Strong analytical and strategic thinking skills, with a track record of leveraging market insights to influence product and marketing strategies.
  • Excellent communication and presentation skills with the ability to work cross-functionally with product, sales, and marketing teams.
  • Demonstrated leadership experience with the ability to manage and mentor teams.
  • Embody Zinier guiding principles - Be Authentic, Be Logical, Be Compassionate, Be Outstanding, Be Collaborative, Be Frugal


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