Director of Global Product Marketing Strategist
1 month ago
At Zinier, we are on a mission to empower 3B Deskless Workers to achieve greater success for themselves and the world around them. We are seeking a highly strategic and driven Director of Global Product Marketing to disrupt the Field Services industry vertical with our AI-native, Workflow-based platform.
Key Responsibilities:- Global Product Positioning: Develop and refine the value proposition, messaging, and positioning for our PaaS solutions, ensuring they resonate with the unique needs of different regions (UK, Europe, US, Latin America, APAC).
- Market Research & Competitive Analysis: Conduct market research and competitive analysis to understand market trends, customer needs, and competitive landscapes, translating these insights into actionable marketing strategies.
- Customer Engagement: Collaborate with Sales, Customer Success, and Marketing teams to create compelling customer-facing materials, case studies, presentations, and content that drive demand and customer engagement.
- Product Launches: Lead the global launch of new products and features, ensuring successful rollouts across different geographies with consistent messaging and positioning.
- Analyst Relations: Drive the efforts to position Zinier as a disruptor and leader in the Field Service domain with analyst firms such as Gartner, IDC, Forrester, G2, etc.
- Sales Enablement: Equip the global sales team with tools, resources, and training to effectively position and sell the product portfolio, including developing product collateral, sales presentations, and training programs.
- Sales Development: Lead outbound sales development campaign efforts to generate leads for the global sales team.
- Go-to-Market Strategy: Lead the development and execution of go-to-market strategies for new products, features, and solutions that drive customer adoption and market penetration.
- Cross-Functional Collaboration: Partner with the Product team to align marketing efforts with product development roadmaps, and work with regional teams to adapt strategies for different regions.
- Metrics & Analysis: Define and track KPIs to measure the success of product marketing initiatives, using data-driven insights to optimize performance and drive continuous improvement.
- Bachelor's or Master's degree in Marketing, Business, or related field.
- 10+ years of experience in product marketing, ideally within the enterprise technology or PaaS/SaaS industries; Growth/ Scaleup experience a must.
- Strong understanding of the Field Services Management domain or related verticals.
- Experience in scaling enterprise PaaS/SaaS business in US, UK, Europe or APAC.
- Ability to work across multiple regions and time zones.
- Strong analytical and strategic thinking skills, with a track record of leveraging market insights to influence product and marketing strategies.
- Excellent communication and presentation skills with the ability to work cross-functionally with product, sales, and marketing teams.
- Demonstrated leadership experience with the ability to manage and mentor teams.
- Embody Zinier guiding principles - Be Authentic, Be Logical, Be Compassionate, Be Outstanding, Be Collaborative, Be Frugal
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