Product Marketing Strategist
2 weeks ago
We are seeking an experienced Product Marketing Strategist to partner with our Regional Sales team and support the advancement of product sales. The ideal candidate will be a key member in championing new product innovations and developing engaging marketing programs to reach target audiences in different geographies.
Main Responsibilities:
• Market intelligence—be the expert on our customers, who are they, how they buy and their key buying criteria.
• Understand the competitive landscape—be an expert on our competition and how they are positioned.
• Collaborate with product and business leaders to develop product positioning and messaging that resonate with our target customer personas.
• Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Develop a marketing plan for the products including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
• Act as the primary thought leader for the products including speaking engagements and written works.
Requirements:
• Minimum 5-8 yrs of relevant experience
• Should be from a Payments background with knowledge on Payment Security, PG and Prepaid and FRM
• Experience in running marketing campaigns in APAC and MEA
• Individual Contributor role (self-driven and hands on)
What We Offer:
• Experience building a go-to-market plan for the region with Wibmo products & services
• Managing existing Wibmo customers in the region & beyond.
• Collaborating with business and product leaders in running global marketing campaigns.
• Being the Company Brand Ambassador.
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