Senior IT Product Marketing Strategist

14 hours ago


Bengaluru, Karnataka, India SolarWinds Full time
About the Role

As a seasoned Senior IT Product Marketing Strategist, you will play a pivotal role in spearheading our portfolio throughout the Asia-Pacific and Japan region. Your primary mission is to enhance our brand presence and drive sales growth.

Your Key Responsibilities
  1. Develop Comprehensive Product Marketing Plans: Drive thoughtful product marketing plans and budgets that cover the spectrum of initiatives needed for business goals – vision/thought leadership, enablement, analyst initiatives, and customer awareness and adoption.
  2. Go-to-Market Strategy: Product Marketing is responsible for supporting revenue attainment and growth. This role will be responsible for the go-to-market strategy and influencing teams across areas of the business that impact performance, starting with a close relationship with sales and demand generation teams.
  3. Product Positioning and Messaging: Describe the platform in terms of its ability to solve market problems and create crisp and compelling messages that drive market acceptance and growth. Capture the imagination of economic buyers and IT professionals with a fresh and creative approach.
  4. Thought Leadership: Generate insightful & compelling content (webinars, blogs, e-books, etc.) to influence customers, buyers, industry specialists, research analysts, key editors in the press, and other third parties.
  5. Sales Enablement and Content: Work closely with sales to understand their challenges and needs relative to selling the offering. Develop and deliver relevant training. Create and maintain a playbook of sales tools to help Sales succeed.
  6. Demand Generation: Work closely with the demand generation team to develop campaign strategy, deliver campaign assets, monitor, and measure effectiveness, and develop plans to exceed revenue goals.


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