Senior Marketing Strategist

2 weeks ago


Bengaluru, Karnataka, India VEDANTU INNOVATIONS PRIVATE LIMITED Full time

Job Role: Senior Marketing Strategist

Job Description:

  • Partner with cross-functional teams to analyze business and marketing data to identify key drivers and dependencies for driving conversion and retention.
  • Develop and execute targeted marketing programs to improve customer retention and lifetime value.
  • Manage marketing automation including email, SMS, and push-note triggers to optimize customer engagement.
  • Work closely with product and analytics teams to develop user lifecycle stages and meaningful outputs.
  • Identify customer segments for targeted marketing programs and plan customer offers and incentive programs to deliver ROI-positive results.
  • Drive personalization and innovation in evolving marketing programs to engage customers.
  • Measure user uplift in monetization, engagement, and retention through A/B testing.
  • Translate analytics into clear insights and actionable recommendations.

Requirements:

  • Prior experience in App and digital first companies, particularly in E-commerce, Gaming, Foodtech, or OTT.
  • Experience with marketing automation tools, analytics, and A/B testing.
  • Hands-on experience with Tableau, Google Analytics, and Moengage.
  • 4-5 years of relevant marketing experience with a focus on retention and remarketing strategies.
  • MBA or equivalent.
  • Deep understanding of the App marketing landscape and a passion for building innovative ROI-positive marketing programs.


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