Senior Marketing Strategist
2 weeks ago
Job Role: Senior Marketing Strategist
Job Description:
- Partner with cross-functional teams to analyze business and marketing data to identify key drivers and dependencies for driving conversion and retention.
- Develop and execute targeted marketing programs to improve customer retention and lifetime value.
- Manage marketing automation including email, SMS, and push-note triggers to optimize customer engagement.
- Work closely with product and analytics teams to develop user lifecycle stages and meaningful outputs.
- Identify customer segments for targeted marketing programs and plan customer offers and incentive programs to deliver ROI-positive results.
- Drive personalization and innovation in evolving marketing programs to engage customers.
- Measure user uplift in monetization, engagement, and retention through A/B testing.
- Translate analytics into clear insights and actionable recommendations.
Requirements:
- Prior experience in App and digital first companies, particularly in E-commerce, Gaming, Foodtech, or OTT.
- Experience with marketing automation tools, analytics, and A/B testing.
- Hands-on experience with Tableau, Google Analytics, and Moengage.
- 4-5 years of relevant marketing experience with a focus on retention and remarketing strategies.
- MBA or equivalent.
- Deep understanding of the App marketing landscape and a passion for building innovative ROI-positive marketing programs.
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