Senior Creative Strategist

5 days ago


Bengaluru, Karnataka, India Meesho Full time
About Meesho

Meesho is India's only true and profitable e-commerce platform. We're seeking a talented Senior Creative Strategist to drive growth and innovation.

Role Overview

As a Senior Creative Strategist, you will be responsible for developing innovative and culturally relevant creative strategies that enhance brand visibility and customer engagement. You will work closely with designers, copywriters, and other creatives to ensure cohesive and impactful campaign execution.

Key Responsibilities
  • Develop and implement creative strategies that align with the brand's goals and resonate with target audiences in tier 2, 3, and 4 markets.
  • Analyze market trends, consumer insights, and competitive landscapes to inform creative direction.
  • Generate insight-driven and innovative creative ideas that capture attention and drive engagement.
  • Create compelling narratives that reflect the brand's values and connect with local culture and preferences.
  • Write clear and concise creative briefs that outline campaign objectives, target audience, and messaging strategies for designers and content creators.
  • Monitor and analyze the performance of campaigns, using data-driven insights to refine strategies and optimize future initiatives.
Requirements
  • 5+ years of experience in the Creative field, preferably 1+ year as a Creative Strategist.
  • Problem-first mindset, building creative-led solutions for business problems.
  • People management skills and ability to collaborate with multiple stakeholders.
  • Resonance with Meesho's mission and vision for 100X growth.


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