Senior Brand and Creative Strategist

3 days ago


Bengaluru, Karnataka, India Bread Financial Full time

About the Role:

As a Senior Brand and Creative Strategist at Bread Financial, you will play a pivotal role in nurturing an environment conducive to top-tier creative output. This role oversees and contributes to conceptual development, content development, project execution, and fosters team growth while leading a team of copywriters and proofreaders.

Key Responsibilities:

  • Transform marketing strategies into compelling communications through creative and innovative content, powerful conceptual ideas, digital, video, and interactive solutions.
  • Uphold and enhance creative excellence by generating innovative ideas, aligning with creative briefs, and ensuring consistency of strategic branding.
  • Cultivate a culture of creative excellence and accountability, ensuring that Bread Financials' creative deliverables meet the expectations of our partners and uphold our own standards of excellence.
  • Partner with internal clients, understand business requirements, and ensure that creative solutions are rooted in effective creative strategies.

Requirements:

  • Bachelor's degree in English, Marketing, Journalism, Communications, or related field of study.
  • 10+ years of copywriting experience in an advertising agency or on the client side.
  • 3+ years of experience leading teams of people in a professional setting with experience leading a copy team.

About Bread Financial:

Bread Financial is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. We create opportunities for our customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences.



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