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Product Marketing Strategist

1 month ago

Bengaluru, Karnataka, India Northern Trust Corporation Full time

About Northern Trust: A globally recognized, award-winning financial institution with over 130 years of experience and a team of 22,000 partners.

Northern Trust Asset Management's global marketing strategy is evolving, and we are seeking a Product Marketing Strategist to join our team. As a key member of our marketing department, you will play a critical role in driving brand awareness and product adoption by developing and implementing marketing strategies that attract and retain clients.

The ideal candidate will have 4-5 years of product marketing experience and a proven ability to think creatively. Strong written and oral communication skills, as well as the ability to facilitate discussions and reach decisions, are essential for success in this role. Additionally, the successful candidate will be able to prioritize tasks in a fast-paced environment and work effectively with cross-functional teams to achieve business objectives.

Responsibilities include creating quarterly product marketing materials, such as pitch books and product profiles, coordinating and executing key strategic projects, and determining opportunities for automation to reduce cycle time. The Product Marketing Strategist will also explore innovative ways to host content and reach specific audiences, leveraging marketing analytics and metrics to generate meaningful insights. Furthermore, this role involves market research to strengthen firm messaging and competitive positioning, as well as creating executive presentations to support key executives in their strategic decision-making.

The salary for this position is estimated to be around $85,000 per year, based on industry standards and the level of experience required. In addition to a competitive salary, Northern Trust offers a range of benefits, including flexible working arrangements, professional development opportunities, and a commitment to diversity and inclusion.

This is an exciting opportunity to join a dynamic team and contribute to the growth and success of Northern Trust Asset Management. If you are a motivated and results-driven individual with a passion for product marketing, we encourage you to apply for this role.