Product Marketing Strategist
24 hours ago
Company Overview
Deltax is a dynamic and innovative company that thrives on creativity and collaboration. As a Product Marketing Strategist, you will play a pivotal role in shaping the go-to-market strategy for our products.
Salary
We offer a competitive salary of $110,000 per annum, reflecting the value we place on exceptional talent.
Job Description
As a Product Marketing Strategist at Deltax, your mission will be to ensure our products resonate with customers, drive engagement, and ultimately lead to increased adoption and revenue. Key responsibilities include:
- Market Research: Conduct thorough market analysis to understand customer needs, competitive landscape, and industry trends.
- Positioning & Messaging: Develop clear and compelling product positioning and messaging that differentiates Deltax from competitors.
- Go-to-Market Strategy: Create and execute comprehensive go-to-market plans for product launches, including pricing, promotional strategies, and sales enablement tools.
- Content Development: Collaborate with the content team to produce high-quality marketing materials, including product brochures, case studies, webinars, and blog posts.
- Sales Enablement: Equip the sales team with the necessary tools and training to effectively communicate product benefits and drive sales.
- Ccustomer Engagement: Work closely with customer success teams to gather feedback and insights from users, ensuring our products continuously meet their needs.
- Performance Tracking: Analyze and report on marketing performance metrics to assess the effectiveness of campaigns and strategies, making data-driven recommendations for improvement.
Required Skills and Qualifications
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
- 3+ years of product marketing experience, preferably in a SaaS environment.
- Strong understanding of marketing principles, product lifecycle management, and customer-centric strategies.
- Excellent written and verbal communication skills with a talent for storytelling.
- Ability to analyze data and derive actionable insights.
- Proficient in marketing tools and analytics platforms (e.g., Google Analytics, HubSpot).
- Strong project management skills with the ability to manage multiple priorities and deadlines.
Benefits
- Competitive salary
- Comprehensive benefits package
- Opportunities for professional growth and development
- A culture of innovation, collaboration, and continuous learning
Others
We celebrate diversity and are committed to creating an inclusive environment for all employees. If you're ready to take on a new challenge and help shape the future of product marketing at Deltax, please submit your resume and a cover letter outlining your relevant experience and why you're excited about this opportunity.
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