Global Product Marketing Strategist

1 day ago


Bengaluru, Karnataka, India Zinier Full time
Job Title

Global Product Marketing Strategist

About the Job

We are seeking a highly strategic and driven Director of Global Product Marketing to disrupt the Field Services industry vertical with our AI-native, Workflow-based platform.

This role will define and execute product marketing strategies across multiple regions, driving market positioning, customer engagement, and product adoption.

Based in India, you will collaborate closely with cross-functional teams including Product, Sales, and Customer Success to ensure a cohesive global growth approach.

Key Responsibilities
  • Global Product Positioning: Develop and refine the value proposition, messaging, and positioning for our PaaS solutions, ensuring they resonate with the unique needs of different regions (UK, Europe, US, Latin America, APAC).
  • Market Research & Competitive Analysis: Conduct market research and competitive analysis to understand market trends, customer needs, and competitive landscapes, translating these insights into actionable marketing strategies.
  • Cross-Functional Collaboration: Partner with the Product team to align marketing efforts with product development roadmaps, and work with regional teams to adapt strategies for different regions.
Requirements
  • Bachelor's or Master's degree in Marketing, Business, or related field.
  • 10+ years of experience in product marketing, ideally within the enterprise technology or PaaS/SaaS industries; Growth/ Scaleup experience a must.
  • Strong understanding of the Field Services Management domain or related verticals.
  • Experience in scaling enterprise PaaS/SaaS business in US, UK, Europe or APAC.
Salary Estimate

The estimated salary for this role is around $120,000 - $180,000 per annum, depending on the candidate's experience and qualifications.



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