Product Development and Marketing Strategist

2 days ago


Bengaluru, Karnataka, India Deconstruct Full time

Job Overview:

We are seeking a highly skilled Product Development and Marketing Strategist to join our team at Deconstruct. As a key member of our skincare product development team, you will be responsible for developing and executing effective marketing strategies that drive brand awareness and growth.

Key Responsibilities:

Brand Consistency:

Our ideal candidate will ensure consistent branding across all channels by analyzing customer feedback and market trends to inform product innovation and marketing decisions.

Market Research & Trend Analysis:

This includes monitoring industry trends, consumer insights, and competitor activities to guide branding decisions and driving business growth.

Product Launches & Campaigns:

The successful candidate will plan, execute, and oversee product launches, including marketing strategies, promotional campaigns, and timelines, ensuring seamless execution of campaigns.

Content Creation & Communication:

They will work closely with content creators, designers, and external agencies to develop compelling visual and written materials for marketing campaigns, while also managing social media presence and digital marketing efforts to build an engaged community.

Budget Management & ROI Analysis:

This role involves managing the marketing budget for the skincare line, ensuring cost-effective strategies with maximum ROI, tracking and analyzing the performance of marketing campaigns and promotions, and adjusting strategies as needed based on data-driven insights.

Collaboration & Team Leadership:

The Product Development and Marketing Strategist will collaborate with internal teams and external partners to promote the skincare brand, leveraging their exceptional communication and collaboration skills to drive results.

Required Skills and Qualifications:

To succeed in this role, the ideal candidate will have a Bachelor's or Master's degree in marketing, business, or a related field, along with 2+ years of experience in marketing management, preferably in brand management for a beauty, skincare, or wellness organization.

Estimated Salary: $85,000 - $110,000 per annum, depending on location and experience. We offer a competitive compensation package, comprehensive benefits, and opportunities for professional growth and development in a dynamic and innovative company.



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