Senior Product Marketing Strategist

1 day ago


Bengaluru, Karnataka, India DeltaX Full time

At DeltaX, we are seeking a highly skilled Senior Product Marketing Strategist to play a pivotal role in shaping our go-to-market strategy for our products.

Company Overview

We foster a culture of innovation, collaboration, and continuous learning. Our team is dedicated to delivering exceptional results and making a tangible impact on our products and customers.

Salary: $120,000 - $150,000 per year, depending on experience.

Job Description

This is an exciting opportunity to join our team as a Senior Product Marketing Strategist. In this role, you will be responsible for developing and executing comprehensive go-to-market plans for product launches, including pricing, promotional strategies, and sales enablement tools.

You will work closely with cross-functional teams, including product development, sales, and customer success, to ensure that our products resonate with customers, drive engagement, and ultimately lead to increased adoption and revenue.

Key Responsibilities
  • Market Research: Conduct thorough market analysis to understand customer needs, competitive landscape, and industry trends.
  • Positioning & Messaging: Develop clear and compelling product positioning and messaging that differentiates DeltaX from competitors.
  • Go-to-Market Strategy: Create and execute comprehensive go-to-market plans for product launches, including pricing, promotional strategies, and sales enablement tools.
  • Content Development: Collaborate with the content team to produce high-quality marketing materials, including product brochures, case studies, webinars, and blog posts.
Required Skills and Qualifications

To be successful in this role, you will need:

  • A Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
  • 2-4 years of product marketing experience, preferably in a SaaS environment.
  • Strong understanding of marketing principles, product lifecycle management, and customer-centric strategies.
  • Excellent written and verbal communication skills with a talent for storytelling.
  • Ability to analyze data and derive actionable insights.
  • Proficient in marketing tools and analytics platforms (e.g., Google Analytics, HubSpot).
Benefits

We offer a competitive compensation package, comprehensive benefits, and opportunities for professional growth. As a member of our team, you will have the opportunity to work with talented individuals, contribute to exciting projects, and make a tangible impact on our products and customers.



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