Product Marketing Strategist

8 hours ago

Bengaluru, Karnataka, India Institute Of Product Leadership Full time

About the Institute of Product Leadership:

Founded in 2012, we are Asia's first B-School that accelerates the careers of working professionals. Our programs combine real-world insights with cutting-edge frameworks and experiential pedagogy.

We aim to create 10,000 product and tech leaders in 5 years. To achieve this, we need thoughtful, talented, driven, and multi-faceted people who love owning outcomes.

About the Role:

The Performance Marketing Specialist will develop, implement, and manage marketing campaigns driving measurable results. The ideal candidate has a strong understanding of marketing analytics and experience in data-driven marketing strategies.

Responsibilities:

  • Develop and implement performance marketing strategies to increase lead generation and improve conversions
  • Optimize ad performance across multiple channels and platforms to meet KPIs and maximize ROI
  • Develop and manage digital prospecting, remarketing campaigns, email marketing, and marketing automation strategy
  • Manage both paid and organic lead generation to increase brand awareness and drive sales
  • Identify, ideate, execute, and optimize multi-funnel SEM campaigns, PPC campaigns, and campaigns on Google Adwords, Facebook, Instagram, LinkedIn, Quora, and other channels
  • Experience with A/B testing, CTR, and conversion rate optimization
  • Execute email marketing campaigns to nurture leads and improve conversions
  • Manage budgets and campaigns across all digital channels to drive strong return on investment and effective ROAS
  • Research competitors and their strategies to find gaps in the industry and set up marketing and advertising goals for the brand
  • Manage paid listings on third-party websites and media partners
  • Evaluate and test new channels to continue to meet or exceed established critical metrics

Requirements:

  • At least 5 years of relevant work experience and expertise in Performance Marketing
  • Expertise in strategizing, executing, and optimizing Paid Ad Campaigns (with a focus on Google Adwords and LinkedIn Campaigns)
  • Hands-on experience in analytics, lead generation, organic lead generation, email marketing, and other digital marketing techniques
  • Proven track record of success in driving business growth through various marketing channels
  • Hands-on experience in Email marketing platforms
  • Experience in using CRM tools
  • Deep understanding of different lead generation channels and how they function
  • Excellent communication and collaboration skills
  • Certificate in Digital Marketing is mandatory
  • Degree/MBA in Marketing or related field

Salary: ₹70,00,000 - ₹80,00,000 per annum

About Us:

We are an Institute committed to providing innovative education. Our faculty comprises experienced professionals with expertise in Product, Design, Strategy, Leadership, and Applied Data Science.

  • Senior Marketing Strategist

    1 week ago

    Bengaluru, Karnataka, India Avision Marketing Full time

    Company Overview:Avision Marketing is a dynamic and innovative marketing agency that thrives on creativity and strategy. We are seeking a highly skilled Senior Marketing Strategist to join our team and contribute to the success of our clients.

  • Product Marketing Strategist

    2 weeks ago

    Bengaluru, Karnataka, India Ohmium Full time

    Job Title: Product Marketing StrategistOverview: Ohmium seeks an experienced Product Marketing Strategist to lead the development and execution of marketing initiatives for our electrolyzer products. The ideal candidate will have a strong understanding of product marketing principles and be able to drive success in the renewable energy...

  • Product Marketing Strategist

    2 days ago

    Bengaluru, Karnataka, India Ohmium Full time

    Job OverviewOhmium is seeking a seasoned Product Marketing Strategist to lead the development and execution of marketing initiatives for our electrolyzer products.

  • Product Marketing Strategist

    4 weeks ago

    Bengaluru, Karnataka, India Northern Trust Corporation Full time

    About Northern Trust: A globally recognized, award-winning financial institution with over 130 years of experience and a team of 22,000 partners.Northern Trust Asset Management's global marketing strategy is evolving, and we are seeking a Product Marketing Strategist to join our team. As a key member of our marketing department, you will play a critical role...

  • Chief Product Marketing Strategist

    1 week ago

    Bengaluru, Karnataka, India Ohmium Full time

    We are seeking a highly skilled Chief Product Marketing Strategist to lead the development and execution of marketing initiatives that drive the success of our electrolyzer products in the market. The ideal candidate will have a strong background in product marketing, with experience in developing and executing comprehensive marketing strategies that...

  • Marketing Strategist for Product Development

    4 days ago

    Bengaluru, Karnataka, India Kasplo Full time

    About Kasplo:">Kasplo is a dynamic company that's always looking for innovative ways to grow and improve. As a Marketing Strategist for Product Development, you will play a key role in developing and executing marketing strategies that drive product adoption and revenue growth.Key Responsibilities:">">">">Develop and implement marketing strategies to promote...

  • Product Marketing Strategist

    3 days ago

    Bengaluru, Karnataka, India DeltaX Full time

    Company OverviewDeltax is a dynamic and innovative company that thrives on creativity and collaboration. As a Product Marketing Strategist, you will play a pivotal role in shaping the go-to-market strategy for our products.SalaryWe offer a competitive salary of $110,000 per annum, reflecting the value we place on exceptional talent.Job DescriptionAs a...

  • Digital Product Marketing Strategist

    2 weeks ago

    Bengaluru, Karnataka, India Azentio Full time

    Azentio, a leading provider of Banking, Financial Services & Insurance (BFSI) and Enterprise Resource Planning (ERP) software products, is seeking an experienced Digital Product Marketing Strategist to join its team in Bangalore, India. The ideal candidate will have a strong background in product marketing with at least 10 years of experience.The successful...

  • Product Marketing Strategist

    5 days ago

    Bengaluru, Karnataka, India FutureAGI Full time

    FutureAGI: Revolutionizing AI DevelopmentWe're seeking a seasoned Product Marketing Strategist to join our founding team and drive the growth of our Data-Layer ops platform. With 1+ years of marketing experience in B2B SaaS, you'll create awareness, generate leads, and position Future AGI as a thought leader in the AI industry.Job Description:Create...

  • Product Marketing Strategist

    3 days ago

    Bengaluru, Karnataka, India Human Capital Consulting Services Full time

    Job Description:We are seeking a seasoned Product Marketing Strategist to join our team at Human Capital Consulting Services. This individual will be responsible for developing and executing comprehensive go-to-market plans for new product launches and updates.The ideal candidate will have a strong understanding of B2B marketing, product launch, and...

  • Product Marketing Strategist

    3 days ago

    Bengaluru, Karnataka, India DeltaX Full time

    At DeltaX, we are seeking a Product Marketing Strategist to play a pivotal role in shaping the go-to-market strategy for our products.This is an exciting opportunity for you to join our team and contribute to the development of comprehensive marketing plans that drive engagement, increase adoption, and boost revenue.About the Role:We are looking for a...

  • Product Marketing Strategist

    2 weeks ago

    Bengaluru, Karnataka, India Ohmium Full time

    Ohmium is seeking a seasoned Product Marketing Strategist to lead the planning and execution of marketing initiatives that effectively position our electrolyzer products in the market.We are looking for a highly analytical and creative individual who can develop and implement comprehensive product marketing strategies, drive product launches and campaigns,...

  • Product Marketing Strategist

    2 weeks ago

    Bengaluru, Karnataka, India Taglynk Full time

    Job Summary:We are seeking an experienced Product Marketing Strategist to join our team at Taglynk.About the Role:This is a pivotal position in driving product awareness, adoption, and revenue growth through strategic marketing plans. As a key link between customers and product development teams, you will ensure that our products meet customer needs and are...

  • Senior Product Marketing Strategist

    2 weeks ago

    Bengaluru, Karnataka, India Sirion Full time

    As a Senior Product Marketing Strategist at Sirion, you will play a pivotal role in shaping the company's go-to-market strategy.We are looking for a highly skilled and experienced product marketer to join our team. The ideal candidate should have 8-10 years of total experience and at least 5-6 years of experience as a SaaS product marketer.The successful...

  • Marketing Strategist

    3 days ago

    Bengaluru, Karnataka, India XHire Full time

    Marketing Strategist Job DescriptionOverviewXHire is seeking a Marketing Strategist to lead our digital growth initiatives. This role involves developing and implementing comprehensive marketing strategies to drive lead generation and revenue growth.As a Marketing Strategist, you will be responsible for managing our marketing budget, creating and executing...

  • Product Marketing Content Strategist

    6 days ago

    Bengaluru, Karnataka, India MarkovML Full time

    About MarkovMLMarkovML empowers business teams to transform data chaos into actionable insights that drive measurable revenue growth. With our suite of no-code AI workflows and intelligent applications, we seamlessly integrate into your existing processes, automating tasks and enabling faster, data-driven decisions with confidence.We're seeking a talented...

  • Influencer Marketing Strategist

    5 days ago

    Bengaluru, Karnataka, India OML Entertainment Private Limited Full time

    Job Title: Influencer Marketing StrategistWe are seeking an experienced Content Strategist to join our team at OML Entertainment Private Limited. This role will be responsible for creating and executing a content strategy that showcases the benefits and features of our AI-enhanced influencer marketing tool, Hypothesis.Job Description:The ideal candidate will...

  • Global Product Marketing Strategist

    3 weeks ago

    Bengaluru, Karnataka, India Zinier Full time

    Job TitleGlobal Product Marketing StrategistAbout the JobWe are seeking a highly strategic and driven Director of Global Product Marketing to disrupt the Field Services industry vertical with our AI-native, Workflow-based platform.This role will define and execute product marketing strategies across multiple regions, driving market positioning, customer...

  • Senior IT Product Marketing Strategist

    1 month ago

    Bengaluru, Karnataka, India SolarWinds Full time

    About the RoleAs a seasoned Senior IT Product Marketing Strategist, you will play a pivotal role in spearheading our portfolio throughout the Asia-Pacific and Japan region. Your primary mission is to enhance our brand presence and drive sales growth.Your Key ResponsibilitiesDevelop Comprehensive Product Marketing Plans: Drive thoughtful product marketing...

  • Product Strategist

    1 month ago

    Bengaluru, Karnataka, India Falcon Full time

    About the RoleFalcon is hiring a Product Strategist to lead our core product initiatives. As a Product Strategist, you will be responsible for researching industry trends, competitor offerings, and customer needs to inform product vision and goals.Key ResponsibilitiesDevelop and own product goals, roadmaps, and deliverables aligned with organizational...