Global Category Marketing Director
1 week ago
About the Role
ASSPL - Karnataka is seeking an experienced marketing professional to join our Mass marketing team as a Global Category Marketing Director.
This is a critical leadership role that will oversee category marketing and GTM across various categories in the retail business in India.
The position is responsible for developing and implementing strategic plans, leading cross-functional teams, and collaborating with creative and media agencies to drive demand generation goals for respective categories.
You will work closely with Category P&L leaders to optimize brand and product messaging and spend across all marketing channels.
As a leader of category marketing in India, you will need to have a strong understanding of consumer behavior and be responsible for delivering category messages through various media channels.
You will also drive awareness and engagement and demand for the categories, utilizing global strategies and tenets to guide the same.
Key Responsibilities
- Develop marketing strategies for multiple categories, leveraging the full marketing mix.
- Determine, initiate, implement, and evaluate marketing approaches focused on short-term and long-term activities.
- Conduct local geos, competition, and consumer analysis to inform marketing strategies.
- Manage product marketing and marketing communication with central brand and media teams.
- Analyze and summarize consumer and shopper research to drive insights.
- Collaborate with category managers and leaders to develop marketing plans supporting business goals.
- Serve as a thought leader, working closely with local business leaders to create strategies for Indian customers.
- Develop project priorities, schedules, and execution of marketing campaigns.
- Partner with creative, Retail, Media, and Finance teams to develop annual plans.
- Work collaboratively with the leader of online marketing strategy, media planning, and local business leaders to develop plans optimizing advertising across the product portfolio.
- Develop compelling, relevant strategic input documents and creative briefs for creative development.
Requirements
- 8+ years of non-internship marketing experience
- B2C brand marketing experience
- Experience in developing ATL campaigns
- Familiarity with research techniques
- Familiarity with media planning
Preferred Qualifications
- MBA
Location
We are open to hiring candidates to work out of Bengaluru, KA, IND.
Salary Range
Estimated salary range: ₹1,200,000 - ₹1,800,000 per annum, depending on experience.
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