Category Growth and Marketing Director
4 days ago
We are seeking a results-driven Category Growth and Marketing Director to drive the growth and market presence of our category through strategic marketing initiatives, data-driven insights, and a customer-centric approach.
Key Responsibilities:- Strategic Growth Planning:
Develop and implement comprehensive growth strategies to drive market share and profitability in the category.
- Identify and capitalize on market trends, consumer insights, and competitive dynamics to inform strategic decisions.
- Collaborate with the category leadership to align growth initiatives with overall company goals.
- Marketing Strategy and Execution:
Lead the development and execution of innovative marketing campaigns to enhance brand visibility and customer engagement.
- Work closely with the central marketing team to create integrated marketing plans that leverage various channels, including digital, social media, email, and events.
- Oversee merchandising, content creation, including product descriptions, promotional materials, and social media content.
- Data-Driven Decision Making:
Utilize data analytics to monitor category performance, customer behavior, and campaign effectiveness.
- Generate actionable insights from data to optimize marketing strategies and drive continuous improvement.
- Conduct regular market analysis to identify opportunities and threats, adjusting strategies accordingly.
- Customer Focus:
Champion a customer-centric approach in all growth and marketing activities, ensuring alignment with customer needs and preferences.
- Utilize customer feedback and insights to enhance the shopping experience and drive loyalty.
- Develop and implement strategies to improve customer retention and lifetime value.
- Collaboration and Cross-Functional Alignment:
Work closely with the buying team to ensure product assortment supports growth initiatives and marketing campaigns.
- Coordinate with the central sales and merchandising teams to maximize promotional impact and sales effectiveness.
- Foster strong relationships with internal stakeholders to ensure cohesive execution of category strategies.
- Financial Management:
Oversight of the marketing budget for the category, ensuring efficient allocation of resources and achievement of financial targets.
- Monitor key performance indicators (KPIs) to track the success of growth and marketing initiatives.
- Implementation of corrective actions to address any variances and optimize financial outcomes.
We offer an estimated salary of $140,000 - $180,000 per year, commensurate with experience.
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