Marketing Director

1 week ago


Bengaluru, Karnataka, India ASSPL - Karnataka Full time

Job Description

Job Title: Sr. Brand Marketing Manager

Location: Bengaluru, KA, IND

Job Summary: We are seeking an innovative leader to join our Mass marketing team with responsibility for managing category marketing and GTM across various categories in the retail business in India.

Key Responsibilities:

• Develop and implement marketing strategies for multiple categories, leveraging the full marketing mix

• Determine, initiate, implement, and evaluate marketing approaches, focused on short-term and long-term activities

• Conduct local geos, competition, and consumer analysis to inform marketing strategies

• Oversee product marketing and marketing communication management with central brand and media teams

• Analyze and summarize consumer and shopper research to drive insights

• Collaborate with category managers and leaders to develop marketing plans that support business goals

• Develop accurate project priorities, schedules, and execution of marketing campaigns

• Partner with creative, retail, media, and finance teams to develop annual plans

Requirements:

• 8+ years of professional non-internship marketing experience

• B2C brand marketing experience

• Ability to develop ATL campaigns

• Familiarity with research techniques

• Familiarity with media planning

Preferred Qualifications:

• MBA

About ASSPL - Karnataka: We are a leading company in the industry, committed to delivering exceptional results and customer satisfaction.


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