Marketing Director
1 week ago
Job Description
Job Title: Sr. Brand Marketing Manager
Location: Bengaluru, KA, IND
Job Summary: We are seeking an innovative leader to join our Mass marketing team with responsibility for managing category marketing and GTM across various categories in the retail business in India.
Key Responsibilities:
• Develop and implement marketing strategies for multiple categories, leveraging the full marketing mix
• Determine, initiate, implement, and evaluate marketing approaches, focused on short-term and long-term activities
• Conduct local geos, competition, and consumer analysis to inform marketing strategies
• Oversee product marketing and marketing communication management with central brand and media teams
• Analyze and summarize consumer and shopper research to drive insights
• Collaborate with category managers and leaders to develop marketing plans that support business goals
• Develop accurate project priorities, schedules, and execution of marketing campaigns
• Partner with creative, retail, media, and finance teams to develop annual plans
Requirements:
• 8+ years of professional non-internship marketing experience
• B2C brand marketing experience
• Ability to develop ATL campaigns
• Familiarity with research techniques
• Familiarity with media planning
Preferred Qualifications:
• MBA
About ASSPL - Karnataka: We are a leading company in the industry, committed to delivering exceptional results and customer satisfaction.
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