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Marketing Director

1 month ago

Bengaluru, Karnataka, India Zycus Full time
Marketing Director

As a Marketing Director at Zycus, you will be responsible for developing and executing a comprehensive demand generation strategy to build awareness, interest, and consideration for our cloud-based procurement software. Your goal will be to drive pipeline growth and revenue through targeted marketing campaigns across various channels, including email, paid advertising, and content marketing. You will work closely with cross-functional teams to understand market nuances and develop market-specific content and digital marketing plans. Additionally, you will plan and manage integrated demand generation campaigns, optimize channel efficiency, and identify new channels for developing the sales pipeline. You will also be responsible for generating relevant content, developing key partnerships, and building competitive intelligence. This role requires a strong understanding of SaaS and enterprise software marketing, as well as excellent written and communication skills.

Key Responsibilities:

Develop and execute a comprehensive demand generation strategy to drive pipeline growth and revenue
Plan and manage integrated demand generation campaigns across various channels
Optimize channel efficiency and identify new channels for developing the sales pipeline
Generate relevant content, including whitepapers, e-books, case studies, and blogs
Develop key partnerships with third-party vendors and research houses
Build competitive intelligence and create shadow marketing programs
Collaborate with internal stakeholders and cross-functional teams to gather knowledge sources for content and demand generation activities

Requirements:

12-15 years of overall experience, with 10+ years in enterprise software/SaaS B2B product marketing
Bachelor of Technology/Bachelor of Engineering with a good understanding of SaaS and various architectural paradigms
Excellent written and communication skills
Strong project management and organizational skills
Knowledge of AI/ML and automation software

About Zycus:

Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. We are a cloud SaaS company that powers our S2P software with the revolutionary Merlin AI Suite. Our products are created using the latest technologies like ML and AI, and our UI is in Angular JS. We are a market leader recognized by Gartner as a Leader in Procurement Software Suites. We believe in allowing our employees to shift careers and move to different roles and functions within the organization. We offer a global exposure and the environment to create an impact on the product and transform your ideas into reality.