Digital Marketing Director

7 days ago

Bengaluru, Karnataka, India Odessa Full time
Job Title: Digital Marketing Director

Odessa is seeking a seasoned Digital Marketing Director to drive our digital marketing initiatives and lead our demand generation efforts.

Key Responsibilities:
  • Develop and implement demand generation strategies and campaigns to drive qualified leads and increase brand awareness.
  • Manage and optimize digital marketing campaigns on LinkedIn, Google Search, and other relevant platforms to maximize ROI and ensure optimal performance.
  • Implement and manage ABM strategies to target and engage key accounts, fostering deeper relationships and driving higher ROI.
  • Manage, allocate, and forecast demand generation budget effectively to maximize ROI and ensure optimal performance across all campaigns.
  • Continuously monitor, analyze, and optimize campaign performance to improve key metrics such as CTR, conversion rates, and cost per lead.
  • Oversee all SEM-related activities, including keyword research, ad copy creation, bid management, and A/B testing to enhance search engine visibility and lead acquisition.
  • Oversee the management and optimization of digital assets, ensuring consistent branding and messaging across all channels.
  • Utilize analytics tools to track and report on campaign performance, providing actionable insights and recommendations for continuous improvement.
  • Work closely with cross-functional teams, including sales, product marketing, and content teams, to align demand generation efforts with overall business goals.
  • Stay up-to-date with industry trends, competitive landscape, and emerging digital marketing strategies to ensure our campaigns are innovative and effective.
Requirements:
  • 7-10 years of experience in demand generation, SEM, and digital marketing, preferably in a B2B software environment with longer sales cycles.
  • Proficiency in LinkedIn Ads, Google Ads, Google Analytics, and other relevant marketing platforms and tools.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
  • Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously.
  • Ability to collaborate effectively with cross-functional teams and work in a fast-paced, dynamic environment.
  • Bachelor's degree in Marketing, Business, or a related field; advanced degree or certifications in digital marketing is a plus.
What We Offer:
  • Your entrepreneurial spirit and vision will fuel opportunities for career advancement.
  • You'll make a difference for some impressive brands; Odessa serves many of the world's leading financial institutions and manufacturers.
  • Opportunities for regular learning through training, assignments, and collaboration with experts across the company.
  • Exposure to a leading FinTech solution and the latest applications of technology in the world of financial services.
  • You'll gain access to a dynamic industry worth more than $1.2 Trillion in the United States alone.

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