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Strategic Marketing Director

1 month ago

Bengaluru, Karnataka, India Orkla India Full time

We are seeking a Strategic Marketing Director to lead our marketing efforts in Orkla India's International Business (MTR Foods and Eastern Brands). The ideal candidate will have a strong background in marketing, excellent communication skills, and attention to detail.

Key Responsibilities:
  • Drive the 360-degree marketing agenda for assigned categories, focusing on consumer acquisition through exceptional marketing programs.
  • Deliver growth in assigned clusters by developing category advertisement and communications strategies.
  • Responsible for implementing the overall marketing calendar, managing product launches, and leading special marketing programs & promotions.
  • Manage media planning & buying through relevant agencies and liaise closely with the regulatory team for necessary approvals.

As a Strategic Marketing Director, you will work closely with cross-functional teams to execute new product development and innovation projects, track milestones, and capture voice of consumer. You will also be responsible for researching projects, tracking competitor reports, and ensuring category growth across international clusters.

Requirements:
  • MBA/PG Degree in Business, Marketing, or Communications
  • 3+ years' experience in marketing with sound marketing concepts, analytics, and interpersonal skills
  • Experience in media planning, ATL development, NPD, and launch
  • Good understanding of business dynamics in India and experience in packaged foods industry

The salary for this position is estimated to be around $80,000 - $100,000 per year, depending on location and experience. If you are a motivated and experienced marketing professional looking for a challenging role, please apply.