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Director of Global Customer Marketing

2 months ago

Bengaluru, Karnataka, India IPL Labcorp Laboratories India Private Limited Full time
Job Title: Associate Director, Customer Marketing

About the Role:

IPL Labcorp Laboratories India Private Limited seeks an experienced Associate Director, Customer Marketing to lead the development and execution of marketing strategies across the buyer's journey. The ideal candidate will partner with cross-functional teams to drive awareness, strengthen differentiation, and drive demand for Labcorp's portfolio of products and services.

Key Responsibilities:


  • Develop and execute marketing strategies in partnership with Product & Segment Marketing teams
  • Collaborate with sales teams to ensure effective leverage of marketing programs
  • Manage campaign execution, including budget planning and timelines
  • Guide content strategy and messaging architecture across marketing channels
  • Lead recurring meetings with stakeholders to align on focus areas and campaign strategy


Requirements:


  • 14+ years of B2B marketing experience in the healthcare/life science industry
  • Minimum 3 years of experience leading a team of 10+ members
  • Experience in biopharmaceutical segment desired
  • Bachelor's degree in Science; MBA in Marketing desirable
  • Strong understanding of digital marketing technology landscape and best practices
  • Working knowledge of marketing automation platforms and CRMs
  • Effective storytelling and communication skills
  • Strong project management skills


Labcorp is an Equal Opportunity Employer:

IPL Labcorp Laboratories India Private Limited is an equal opportunities employer and does not discriminate based on race, religion, color, national origin, gender, family or parental status, marital status, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other legally protected characteristic.

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