Building Customer Loyalty Through Strategic Retention

23 hours ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 5,00,000 - ₹ 7,50,000
Retention Marketing Specialist

About K9 Vitality is one of India's fastest-growing D2C dog supplement brands trusted by 25,000+ pet parents.

We create vet-approved, natural supplements designed to give dogs healthier, happier lives. Our mission goes beyond supplements—we're building a movement around pet wellness, loyalty, and community.

The Role:

We are looking for a Retention Marketing Expert who can own and scale our retention engine across Email, WhatsApp, SMS, and Push Notifications.

This is a full-time, remote role for someone who is obsessed with customer loyalty, LTV growth, and habit-building strategies in D2C e-commerce.

If you understand how to move customers from their first purchase → repeat purchase → loyalty → ultimate brand advocacy, this is the role where you'll get to put that playbook to work.

Key Responsibilities:

  • Design customer journeys that increase repeat purchases, shorten reorder cycles, and build habits that make supplements part of a pet parent's daily routine.
  • Tie retention performance directly to cash flow and growth goals.
  • Write high-converting copy for emails, WhatsApp flows, and SMS that resonates emotionally with pet parents.
  • Create and optimize reporting dashboards that give a real-time pulse of retention performance.
  • Work closely with the founder and growth team to integrate retention into the overall marketing engine.

Requirements:

  • 3+ years of experience in retention marketing for D2C e-commerce.
  • Must be a dog parent.
  • Experience in pet, wellness, or supplement brands.
  • Ability to create content assets yourself (bonus, not required).
  • Work directly with the founder on a mission-driven brand.
  • Remote, flexible, and growth-focused work environment.

Growth Opportunities:

Head of Retention / Lifecycle Marketing Lead as we scale.

If you love dogs, understand retention like a science, and know how to turn one-time buyers into lifelong loyalists—this is your role.

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