Customer Engagement and Loyalty Manager

3 days ago

Mumbai, Maharashtra, India beBeeCustomer Full time US$ 83,600 - US$ 1,05,500
Job Opportunity: Customer Engagement Lead

About Our Initiative

We are launching a comprehensive customer engagement program, offering a diverse portfolio of homegrown and international lifestyle products.

Role Overview

The customer engagement lead will develop and execute a retention roadmap, loyalty program, and lifecycle marketing strategy. You will lead a talented team, work cross-functionally with marketing, analytics, and retail, and own the platforms, campaigns, and metrics that define how customers interact with us across channels.

Key Responsibilities

  • Develop and execute the customer retention strategy aligned to business goals
  • Design and run omnichannel campaigns (Email, SMS, WhatsApp, Push, RCS) using tools like WebEngage, Clevertap, Capillary, Salesforce Marketing Cloud
  • Build personalized lifecycle journeys (welcome, repeat, churn prevention, winback)
  • Manage and evolve the loyalty program including benefits, gamification, and engagement initiatives
  • Partner with analytics teams for customer segmentation (RFM, AI/ML, cohort analysis)
  • Track performance metrics (repeat purchase, churn, incremental revenue, redemption rates) and run A/B tests to optimize campaigns
  • Lead and mentor a team of 3–4 CRM campaign managers, driving a performance-focused and data-driven culture

Requirements

  • 5+ years in CRM, Retention, or Loyalty Marketing in B2C retail/e-commerce (lifestyle or consumer brands preferred)
  • Proven expertise in customer lifecycle marketing and loyalty program management (points/milestones/gamification)
  • Strong knowledge of campaign tools (WebEngage, Clevertap, Capillary, Salesforce, MoEngage, etc.)
  • Analytical mindset with hands-on experience in data-driven personalization and campaign ROI measurement
  • Experience leading small teams and working cross-functionally
  • Familiarity with AI/ML models for churn prediction, propensity scoring, or personalization is a plus

Why Join Us?

  • Be part of a heritage lifestyle retailer entering its next phase of digital-first growth
  • Shape the customer engagement strategy for millions of loyal shoppers
  • Work at the intersection of lifestyle and technology, driving high-impact projects
  • A culture that values innovation, ownership, and customer-first thinking

Interested? Share your resume on our career portal and help us redefine customer loyalty in lifestyle retail.

  • Assistant Manager Loyalty

    3 hours ago

    Mumbai, Maharashtra, India Americana Restaurants Full time

    Note: This is a full-time onsite role and requires relocation to Sharjah, UAE.Job PurposeWe are seeking a strategic, insight-driven Assistant Manager, Loyalty & CRM to shape KFC's customer engagement and retention strategy. This role focuses on connecting store-level and user data to actionable business decisions, guiding loyalty program evolution, and...

  • Customer Loyalty Strategist

    2 days ago

    Mumbai, Maharashtra, India beBeeRetention Full time ₹ 9,00,000 - ₹ 12,00,000

    Unlock Customer LoyaltyWe're seeking a seasoned professional to join our team as a Retention Marketing Expert. This is a full-time, remote role that requires a strategic thinker who can develop and execute retention strategies across Email, WhatsApp, SMS, and Push Notifications.The ideal candidate will have expertise in customer loyalty, LTV growth, and...

  • Customer Engagement Strategist

    3 days ago

    Mumbai, Maharashtra, India beBeeRetention Full time ₹ 1,00,00,000 - ₹ 1,55,00,000

    Customer Engagement LeadAbout the RoleWe are seeking a highly skilled Customer Engagement Lead to develop and execute our customer retention strategy. The successful candidate will have extensive experience in CRM, loyalty marketing, and data-driven personalization.Main Responsibilities:Design and implement customer lifecycle marketing strategies aligned...

  • Customer Retention and Loyalty Marketing Leader

    2 days ago

    Mumbai, Maharashtra, India beBeeRetention Full time ₹ 16,00,000 - ₹ 19,00,000

    Customer Retention and Loyalty Marketing LeadWe are seeking a seasoned professional to lead our customer retention and loyalty marketing efforts.About the RoleThe Customer Retention and Loyalty Marketing Lead will be responsible for building and executing a comprehensive retention roadmap, loyalty program, and lifecycle marketing strategy. You will lead a...

  • Loyalty Program Strategist

    2 days ago

    Mumbai, Maharashtra, India beBeeCustomerEngagement Full time ₹ 12,00,000 - ₹ 25,00,000

    Loyalty Program Manager Job DescriptionDesign and develop innovative loyalty solutions that align with our business objectives, such as growth, product diversification, and network expansion. Enhance customer loyalty within the lubricants market by implementing seamless programs that integrate with existing systems and processes.- Oversee program execution,...

  • Customer Engagement Strategist

    3 days ago

    Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 1,04,000 - ₹ 1,30,878

    Job Opportunity: CRM & Loyalty ManagerAbout the Role:The successful candidate will be responsible for building and scaling our retention roadmap, loyalty program, and lifecycle marketing strategy.Key Responsibilities:Develop a comprehensive CRM and Retention strategy aligned to business goalsDesign and execute omnichannel campaigns using tools like...

  • Customer Loyalty Specialist

    2 days ago

    Mumbai, Maharashtra, India beBeeRetention Full time ₹ 80,00,000 - ₹ 1,20,00,000

    Job Description:As a Retention Marketing Executive, you will play a crucial role in fostering customer loyalty and driving business growth through strategic retention marketing initiatives.The ideal candidate will have a strong analytical mindset, excellent data reporting skills, and the ability to handle multiple projects simultaneously.Key...

  • Customer Engagement Specialist

    2 days ago

    Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

    Customer Engagement Specialist RoleWe are seeking an experienced professional to spearhead our customer engagement strategy, driving loyalty and retention across multiple channels.The ideal candidate will possess a deep understanding of lifecycle marketing, with expertise in developing personalized journeys and optimizing campaign performance.A strong...

  • Customer Loyalty Strategist

    2 days ago

    Mumbai, Maharashtra, India beBeeGrowth Full time ₹ 50,000 - ₹ 75,000

    Job Title: Growth Strategy SpecialistWe're on a mission to revolutionize the way pet parents interact with their furry friends. Our goal is to create a seamless, personalized experience that fosters loyalty and drives growth.As a key member of our team, you'll play a pivotal role in scaling our retention engine across Email, WhatsApp, SMS, and Push...

  • Customer Loyalty Specialist

    4 days ago

    Mumbai, Maharashtra, India beBeeRetention Full time ₹ 50,000 - ₹ 75,000

    Transform Customer Experience with Strategic Retention MarketingJob Description:We're seeking an expert in retention marketing to drive growth and customer loyalty for a fast-growing D2C pet supplement brand. This is a full-time, remote role that involves developing and executing strategies to increase repeat purchases, shorten reorder cycles, and build...