Customer Engagement Strategist

10 hours ago


Mumbai, Maharashtra, India beBeeRetention Full time ₹ 1,00,00,000 - ₹ 1,55,00,000

Customer Engagement Lead

About the Role

We are seeking a highly skilled Customer Engagement Lead to develop and execute our customer retention strategy. The successful candidate will have extensive experience in CRM, loyalty marketing, and data-driven personalization.

Main Responsibilities:

  • Design and implement customer lifecycle marketing strategies aligned with business objectives.
  • Create personalized omnichannel campaigns using tools like WebEngage, Clevertap, and Salesforce Marketing Cloud.
  • Develop and manage loyalty programs, including benefits, gamification, and engagement initiatives.
  • Collaborate with analytics teams for customer segmentation, RFM analysis, and AI/ML model implementation.
  • Lead and mentor a team of CRM campaign managers, driving a performance-focused and data-driven culture.

Requirements:

  • 5+ years in CRM, Retention, or Loyalty Marketing in B2C retail/e-commerce.
  • Proven expertise in customer lifecycle marketing and loyalty program management.
  • Strong knowledge of campaign tools and analytical mindset.
  • Experience leading small teams and working cross-functionally.
  • Familiarity with AI/ML models is a plus.

What We Offer:

  • A dynamic work environment at the intersection of fashion, lifestyle, and technology.
  • The opportunity to shape the customer engagement strategy for millions of loyal shoppers.
  • A culture that values innovation, ownership, and customer-first thinking.


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