
Customer Engagement Strategist
10 hours ago
Customer Engagement Lead
About the Role
We are seeking a highly skilled Customer Engagement Lead to develop and execute our customer retention strategy. The successful candidate will have extensive experience in CRM, loyalty marketing, and data-driven personalization.
Main Responsibilities:
- Design and implement customer lifecycle marketing strategies aligned with business objectives.
- Create personalized omnichannel campaigns using tools like WebEngage, Clevertap, and Salesforce Marketing Cloud.
- Develop and manage loyalty programs, including benefits, gamification, and engagement initiatives.
- Collaborate with analytics teams for customer segmentation, RFM analysis, and AI/ML model implementation.
- Lead and mentor a team of CRM campaign managers, driving a performance-focused and data-driven culture.
Requirements:
- 5+ years in CRM, Retention, or Loyalty Marketing in B2C retail/e-commerce.
- Proven expertise in customer lifecycle marketing and loyalty program management.
- Strong knowledge of campaign tools and analytical mindset.
- Experience leading small teams and working cross-functionally.
- Familiarity with AI/ML models is a plus.
What We Offer:
- A dynamic work environment at the intersection of fashion, lifestyle, and technology.
- The opportunity to shape the customer engagement strategy for millions of loyal shoppers.
- A culture that values innovation, ownership, and customer-first thinking.
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