Strategic Marketing Leader
3 weeks ago
This exciting opportunity is for a Senior Manager to lead our shopper marketing and growth initiatives. As a key member of our team, you will be responsible for developing and executing strategies that drive business growth and brand success.
Key Responsibilities
- Develop and execute shopper marketing strategies that drive business growth and brand success.
- Partner with brand marketing and regional customer marketing teams to recommend and agree growth drivers.
- Work with shopper marketing agencies to develop creative, mechanics, and assets for each growth driver.
- Maintain strong connections with brand teams and their agencies to ensure an excellent understanding of brand strategy, positioning, and visual assets.
- Deliver cluster-ready and store-ready assets, including visuals, items, and mechanics.
- Oversee execution, including market visits, to gather insights and learning on programs in market.
About Us
Celebrating our inclusive and diverse culture is core to Diageo's purpose of 'celebrating life every day everywhere'. We believe that diversity is a key enabler that helps our business grow and realize its ambition.
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