Strategic Marketing Leader

2 weeks ago

Gurgaon, Haryana, India ApplyBoard Full time

ApplyBoard is revolutionizing the study abroad search, application, and acceptance process. As a key player in this mission-driven organization, we're seeking a talented Strategic Marketing Leader to drive brand and customer growth for India.

About the Role:

The successful candidate will be responsible for developing and executing the marketing strategy for students, recruiters, and schools across all markets, channels, and tactics. If you're a highly strategic and creative marketer with a passion for driving business impact, we'd love to hear from you.

Key Responsibilities:

  • Lead the integrated marketing strategy for India to deliver brand, customer, and commercial growth
  • Develop and implement comprehensive integrated marketing strategies to drive brand awareness, customer acquisition, and engagement across all relevant channels
  • Collaborate closely with cross-functional teams, including product marketing, sales, and growth marketing, to ensure alignment and integration of marketing initiatives with overall business objectives
  • Plan and execute multi-channel marketing campaigns, utilizing a mix of traditional and digital channels
  • Conduct market research and analysis to identify emerging trends, competitive insights, and opportunities for innovation in marketing strategy and tactics
  • Oversee the creation and production of marketing collateral, ensuring consistency in messaging and branding
  • Manage relationships with external agencies, vendors, and partners to support the execution of marketing campaigns and initiatives
  • Monitor and analyze key performance metrics and ROI to evaluate the effectiveness of marketing programs and make data-driven recommendations for optimization
  • Stay informed about industry best practices, technologies, and regulatory developments to enhance the effectiveness and efficiency of marketing efforts

Requirements:

  • 5+ years of marketing experience
  • Degree qualified in Marketing, Communication, and/or Commerce (preferred, not mandatory)
  • Highly strategic and great problem solver
  • Highly creative with ability to inspire and motivate others
  • Highly analytical, commercially oriented, and motivated by business impact
  • Highly structured, with strong planning and prioritization skills
  • Outstanding written and verbal communication skills
  • Experience in driving organizational change management programs
  • Experience in fast-paced, dynamic environments

About Us:

ApplyBoard is a mission-driven, hyper-growth organization that has been attracting dedicated individuals for over eight years. We're passionate about breaking down barriers to international education and taking careers to new heights. Our company culture is built on a foundation of diversity, and we're committed to representing the students from over 150 countries we support.

A Diverse and Inclusive Work Environment:

We believe in a diverse and inclusive work environment, where every individual can thrive and contribute their unique perspectives. If you're passionate about marketing, driven by business impact, and committed to our mission, we'd love to hear from you.

Apply Today:

Join our team and be part of a dynamic and innovative organization that's shaping the future of international education.

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