Global Consumer Goods Marketing Director
4 days ago
Overview
At Amazon, we strive to be Earth's most customer-centric company, offering a vast selection of products online. Our India Consumables Marketing Team is seeking a highly entrepreneurial and result-oriented Senior Category Marketing Manager to work on Marketing for Amazon Consumables.
Key Responsibilities
The successful candidate will own all key traffic drivers for the category/line of business, working closely with central traffic teams as a category advocate. This includes possessing a deep understanding of traffic-driving mechanisms (Search, Social media, Push notifications, Affiliates, Email, SEO) and actively engaging in optimization of those channels for the business.
This role involves analyzing customer cohorts to drive initiatives that improve growth key cohorts, collaborating with internal teams and brands to drive experiments on brand-funded coupons, gamification, and influencer marketing.
A crucial aspect of this position is conducting in-depth analyses on site initiatives, developing the category's style guidelines, merchandising calendar, promotions, auditing traffic funnels, and providing weekly/monthly insights on gaps to topline goals.
The ideal candidate will grow customer acquisition, engagement, and retention through exceptional marketing execution, measuring the impact of marketing initiatives, and continuously improving and optimizing performance.
About the Team
Our mission is to create a world-class experience where customers can discover, research, and buy from the largest selection of products in India.
BASIC QUALIFICATIONS
- 3+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing, and scaling cross-functional marketing programs
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners
Salary: ₹ 25-30 lakhs per annum (estimated based on industry standards and location)
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