National Brands Marketing Strategy Leader
5 days ago
We are seeking an experienced marketing professional to lead our National Brands portfolio at Tata Consumer Products.
About the Role:
- The ideal candidate will have a proven track record in brand management, with a focus on driving growth and market share.
- Strong leadership skills, with experience in managing cross-functional teams and collaborating with external agencies.
- Strategic thinker with a deep understanding of the consumer goods industry, market research methodology, and financial metrics.
- Able to develop and execute comprehensive marketing plans, including ATL and BTL strategies.
- Excellent communication and stakeholder management skills, with the ability to present complex ideas to senior leaders.
Responsibilities:
- Develop and execute a comprehensive marketing strategy for our National Brands portfolio, driving growth and market share.
- Lead cross-functional teams to deliver high-impact marketing campaigns, leveraging consumer insights and market research data.
- Collaborate with external agencies to develop and execute effective media and digital marketing plans.
- Monitor and analyze sales and market data to inform marketing decisions and optimize ROI.
- Perform competitor benchmarking and identify opportunities for innovation and improvement.
Requirements:
- MBA with 4-5 years of progressive experience in sales and trade marketing or marketing functions in leading FMCG companies.
- Proven track record in brand management, with a focus on driving growth and market share.
- Strong leadership skills, with experience in managing cross-functional teams and collaborating with external agencies.
- Strategic thinker with a deep understanding of the consumer goods industry, market research methodology, and financial metrics.
Salary Range:
$120,000 - $180,000 per year, depending on experience.
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