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Digital Brand Marketing Leader

2 months ago

Bengaluru, Karnataka, India Titan Company Full time
Job Overview

The Titan Company seeks a highly skilled Digital Brand Marketing Leader to drive strategic thinking and execution excellence through brand marketing across traditional and digital channels. This business-critical role will be responsible for building the Titan's fragrance brand, leveraging customer insights to understand overall brand health, and driving impact for brand growth.

Responsibilities
  • Define the marketing and communications strategy across channels and customer cohorts to deliver business goals.
  • Leverage customer insights to build relevant brand properties and campaigns to drive brand metrics.
  • Drive creative and communication development to ensure consistent and concise messaging to customers.
  • Build social media presence of the brand by rolling out relevant content, owning the content calendar, and building brand buzz through influencers/collabs.
  • Grow marketplaces ecom for the brand through always-on visibility and build strong bottom-of-the-funnel conversion through a mix of search, CRM, and display campaigns.
  • Collaborate with external agencies like Creative, Digital, Media, PR to drive brand priorities and its execution.
Requirements
  • MBA from Tier 1/premium institute.
  • 5-10 years of brand management experience.
  • Strong digital experience spanning across social and performance marketing.
  • Experience working with various agencies like research, creative, digital, performance marketing, media, and PR.
  • Keen eye for consumer insights and creative development with sharp messaging.
  • Preferred marketing experience in FMCG/Ecommerce/lifestyle/fashion industries.
  • Excellent interpersonal and collaboration skills with ability to work with multiple stakeholders environment.
Estimated Salary: $120,000 - $150,000 per year