Digital Brand Marketing Leader
2 weeks ago
The Titan Company seeks a highly skilled Digital Brand Marketing Leader to drive strategic thinking and execution excellence through brand marketing across traditional and digital channels. This business-critical role will be responsible for building the Titan's fragrance brand, leveraging customer insights to understand overall brand health, and driving impact for brand growth.
Responsibilities- Define the marketing and communications strategy across channels and customer cohorts to deliver business goals.
- Leverage customer insights to build relevant brand properties and campaigns to drive brand metrics.
- Drive creative and communication development to ensure consistent and concise messaging to customers.
- Build social media presence of the brand by rolling out relevant content, owning the content calendar, and building brand buzz through influencers/collabs.
- Grow marketplaces ecom for the brand through always-on visibility and build strong bottom-of-the-funnel conversion through a mix of search, CRM, and display campaigns.
- Collaborate with external agencies like Creative, Digital, Media, PR to drive brand priorities and its execution.
- MBA from Tier 1/premium institute.
- 5-10 years of brand management experience.
- Strong digital experience spanning across social and performance marketing.
- Experience working with various agencies like research, creative, digital, performance marketing, media, and PR.
- Keen eye for consumer insights and creative development with sharp messaging.
- Preferred marketing experience in FMCG/Ecommerce/lifestyle/fashion industries.
- Excellent interpersonal and collaboration skills with ability to work with multiple stakeholders environment.
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Digital Marketing Leader
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Digital Brand Marketing Manager
3 weeks ago
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Digital Marketing Brand Manager
1 month ago
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Digital Brand Marketing Director
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1 day ago
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Digital Marketing Strategist
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Digital Brand Growth Specialist
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