Digital Marketing Strategist for Fintech Brand

23 hours ago

Bengaluru, Karnataka, India An established digital payment solution brand Apply for this job Full time

We are seeking a highly skilled Digital Marketing Strategist to join our team at An established digital payment solution brand. This role will be responsible for developing and executing integrated digital brand marketing campaigns that drive growth and engagement.

About the Role

As a Digital Marketing Strategist, you will work closely with our brand and business teams to launch campaigns on time and within budget. You will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital brand marketing campaigns from concept to execution.

You will be responsible for helping plan integrated brand campaigns and developing effective digital strategies and monitoring their results. Additionally, you will be expected to ensure that digital strategies are in line with company standards and vision.

This is a critical requirement for the role:

  • Drive Marketing-Tech roadmap in coordination with Tech-Product team and work closely with product engineering teams.
  • Be able to engender effective measurement and optimization frameworks for all efforts on brand digital for the brand (including ADH, Marketing Mix Modeling, Multi Touch Attribution and Lift).
  • Brand Digital mandate for paid marketing brand campaigns with complete ownership of brand digital marketing budget for the brand & its affiliates.

The ideal candidate will have:

  • A Master's degree in Media, Communications, Marketing, Business Administration, or a related field from a top-tier university.
  • 10+ years of experience with at least 5 years current experience at a Consumer Tech brand. Fintech experience is a plus.
  • Solid knowledge and hands-on experience of ad serving & analytics tools, including hands-on experience with ADH, Programmatic, Google Analytics/DV360, DCM and FB Ads Manager and dashboarding.
  • Should have handled & deployed digital media budgets at scale.
  • Exceptional skills managing digital marketing activities within deadlines, budget, and requirements.
  • Ability to handle pressure, juggle priorities, and thrive in an exceptionally fast-paced environment.
  • Complete knowledge of the latest digital trends, practices, and developments.
  • Good time management and organizational skills.
  • Strong analytical and problem-solving skills.
  • Detail-oriented and highly motivated individual.

Estimated Salary: Up to ₹50 LPA

An established digital payment solution brand offers a dynamic and challenging work environment with opportunities for professional growth and development. We are committed to attracting and retaining top talent and offer a competitive salary package, benefits, and perks.

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