Chief Marketing Strategist
3 hours ago
Job Title: Chief Marketing Strategist - Fintech Innovator
Estimated Salary: ₹ 35-50 Lacs per annum, commensurate with experience and qualifications
Company Overview
Zanskar Securities is a pioneering fintech entity of the Zanskar group, dedicated to advancing trading and financial services. It collaborates closely with Zanskar Research and Zanskar Tech to drive innovation and efficiency in fintech operations.
About the Role
We seek an accomplished Chief Marketing Strategist to spearhead our marketing initiatives and position Zanskar Securities as a market leader in fintech. The ideal candidate will be a visionary leader with extensive expertise in fintech, capable of driving brand awareness, user acquisition, and growth strategies.
Key Responsibilities
- Strategic Leadership: Develop and execute comprehensive marketing strategies to establish Zanskar Securities' fintech platforms as industry leaders.
- Growth and Acquisition: Drive customer acquisition and engagement through targeted digital campaigns, strategic partnerships, and optimized funnels.
- Cross-functional Collaboration: Align marketing efforts with product, sales, and tech teams to ensure cohesive business strategies and maximize synergies.
- Team Leadership: Build, mentor, and lead a high-performing marketing team that aligns with organizational goals and objectives.
- Analytics and Optimization: Monitor performance metrics, leverage data insights, and refine strategies to achieve key performance indicators (KPIs).
Qualifications
- A minimum of 10 years of experience in marketing, with at least 5 years in fintech, investment tech, or related industries.
- A proven track record of developing and executing successful marketing strategies in the fintech space.
- A strong understanding of investment platforms, trading solutions, and financial products.
- Expertise in digital marketing, performance marketing, and branding.
- Leadership experience, with the ability to build and manage a high-performing team.
- Excellent communication and interpersonal skills.
Benefits
- Competitive compensation and benefits package.
- The opportunity to work at the forefront of fintech innovation.
- A collaborative and dynamic work environment.
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