Marketing Strategist for Brand Development
5 days ago
Company Overview
StockGro is a leading fintech platform empowering 25 million+ users to master trading and investment in a risk-free, gamified environment.
We're a forward-thinking company founded in January 2020 by former venture capitalist Ajay Lakhotia. Our mission is to make 400 million Indian millennials investment-ready.
Job Description
We seek an experienced Brand Marketing Lead to join our team. The ideal candidate will be a creative strategist with a strong track record of working with mass appeal brands, possessing excellent writing skills, and the ability to communicate clearly and effectively.
Key Responsibilities
- Develop comprehensive brand marketing strategies to enhance StockGro's brand presence and market position.
- Collaborate with cross-functional teams to create innovative marketing campaigns that resonate with our target audience.
- Conduct market research to identify trends, insights, and opportunities for brand growth.
- Build a strong share of voice for the brand in earned media, especially PR.
- Lead the development of creative content, including print, digital marketing materials, social media content, and promotional campaigns.
- Manage and optimise brand communication channels to ensure consistent messaging and brand voice.
- Analyse campaign performance and provide actionable insights to improve future marketing efforts.
- Foster relationships with key stakeholders, including media partners, influencers, and industry experts.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in brand marketing, with a focus on mass appeal brands.
- Proven experience working with at least one startup, ideally in the latest role.
- Exceptional writing and communication skills, with the ability to convey complex ideas clearly and concisely.
- Strong analytical skills and the ability to interpret data to drive marketing decisions.
- Creative thinker with a strategic mindset and a passion for innovation.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Why Join Us?
- Be part of a forward-thinking company.
- Work in a collaborative and inclusive environment that values creativity and strategic thinking.
- Opportunity to make a significant impact on the growth and success of StockGro.
- Competitive salary: ₹15,00,000 - ₹25,00,000 per annum.
This is a challenging opportunity to shape the future of financial education and investment. If you are a motivated marketing professional with a passion for brand development, we encourage you to apply.
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