Brand Marketing Director for Disruptive Digital Platforms
1 day ago
Company Overview:
Glance, a consumer technology company operating innovative digital platforms such as Glance, Roposo, and Nostra, seeks an experienced Brand Marketing Director to join our team. With over 450 million smartphones worldwide and a presence in India and Southeast Asia, we are revolutionizing live experiences through immersive creator-led approaches.
About the Role:
We are seeking a visionary leader who can develop and execute strategies that enhance our brand identity, increase brand awareness, and foster positive brand perception. This role requires a deep understanding of customer needs and behaviors, ability to conceptualize brand marketing plans to enhance brand awareness, perception, and loyalty. The successful candidate will have a strategic mindset, deep understanding of consumer behavior, bent for data and insights, creative disposition, leadership abilities, and excellent communication and interpersonal skills.
About You:
You have at least 8-10 years of experience in brand marketing with a proven track record in new-age tech companies focused on B2C or D2C sectors. Your expertise lies in developing and implementing effective content marketing and organic growth strategies. You have strong experience working with marketing/advertising agencies, overseeing campaign development and execution, and ensuring consistent brand messaging. You possess exceptional leadership skills with the ability to manage and mentor a dynamic marketing team, and excellent communication and interpersonal skills, essential for building internal and external relationships.
Key Responsibilities:
- Define and refine Glance's brand positioning to stand out in a competitive market and resonate deeply with our consumer base.
- Develop and execute long and short-term brand marketing plans that drive business growth, enhance brand awareness, and position Glance as a consumer-first brand.
- Lead digital marketing efforts, including organic social media outreach, to boost our brand presence across platforms.
- Spearhead the development of a high-velocity content marketing strategy, focusing on creating and disseminating engaging, relevant, and topical content that resonates with our target audiences.
- Drive organic marketing efforts to enhance brand visibility and engagement by developing strategies that leverage SEO, social media, and other channels to grow organic reach effectively.
- Work closely with marketing agencies to craft and execute marketing campaigns that align with our brand's voice and goals.
- Lead and inspire a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred. Estimated Salary: $120,000 - $180,000 per year.
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