Brand Manager: Crafting Memorable Experiences
3 days ago
The Brand Manager at TMRW House of Brands plays a pivotal role in transforming acquired brands into beloved entities. This individual will be responsible for crafting brand communication that resonates with customers across various touchpoints, digital and physical.
We seek an innovative Brand Manager who is passionate about differentiation and building a digital-first brand. The successful candidate will possess expertise in defining the brand's growth trajectory through critical KPIs.
Key Responsibilities:- Stay abreast of the D2C & Fashion marketing landscape to inform strategic decisions.
- Develop and communicate the uniqueness of our brand, translating it into creatives that drive recall and differentiation.
- Lead creative development to motivate the target audience to take action.
- Collaborate with external agency partners to deliver high-impact campaigns within budget constraints.
- Establish performance specifications, cost parameters, and market applications.
- Measure and report the performance of marketing campaigns, assessing ROI and KPIs.
- Monitor market trends and competitors' activities.
- Create and manage the brand's annual marketing calendar.
- Devise innovative growth strategies.
- Align the company around the brand's direction, choices, and tactics.
- Experience in identifying target audiences and devising effective campaigns.
- Excellent understanding of the full marketing mix.
- Strong analytical skills partnered with a creative mind.
- Data-driven thinking and an affinity for numbers.
- Outstanding communication skills.
- Up-to-date knowledge of the latest trends and marketing best practices.
TMRW House of Brands is a forward-thinking organization dedicated to transforming acquired brands into industry leaders. Our team is passionate about creating memorable experiences that drive growth and innovation.
Salary RangeThe estimated salary range for this position is $90,000 - $120,000 per annum, depending on experience and qualifications.
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