Lead Brand Marketing Strategist

3 days ago


Bengaluru, Karnataka, India Glance Full time

At Glance, we are seeking a seasoned Brand Marketing Leader to spearhead our brand growth and expansion in the B2C and D2C sectors.

The ideal candidate will have 8-10 years of experience in brand marketing with a proven track record in new-age tech companies focused on these domains. They will be responsible for developing and implementing effective content marketing and organic growth strategies that drive business growth, enhance brand awareness, and position Glance as a consumer-first brand.

Key Responsibilities:

  • Brand Positioning and Strategy: Define and refine Glance's brand positioning, ensuring the brand stands out in a competitive market and resonates deeply with our consumer base.
  • Brand Marketing Plans: Develop and execute long-term and short-term brand marketing plans that drive business growth, enhance brand awareness, and position Glance as a consumer-first brand.
  • Digital Marketing: Lead digital marketing efforts, including organic social media outreach, to boost our brand presence across platforms.
  • Content Marketing: Spearhead the development of a high-velocity content marketing strategy, focusing on creating and disseminating engaging, relevant, and topical content that resonates with our target audiences.
  • Organic Growth: Drive organic marketing efforts to enhance brand visibility and engagement. Develop strategies that leverage SEO, social media, and other channels to grow organic reach effectively.

Requirements:

  • 8-10 years of experience in brand marketing with a proven track record in new-age tech companies focused on B2C or D2C sectors.
  • Exceptional leadership skills with the ability to manage and mentor a dynamic marketing team.
  • Excellent communication and interpersonal skills, essential for building internal and external relationships.
  • Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.

Estimated Salary: $120,000 - $180,000 per year, depending on location and experience.



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