User Acquisition Marketing Lead

4 weeks ago


Bengaluru, Karnataka, India Zynga Full time

Marketing Job Opportunity

We are seeking a seasoned marketing professional to lead our user acquisition efforts. The ideal candidate will have 2-4 years of experience managing mobile growth marketing campaigns, with a focus on paid social and ad networks.

About the Role

This is an exciting opportunity to join Zynga's Marketing team and take on a leadership role in driving business growth through effective user acquisition strategies. You will be responsible for planning and executing large-scale advertising campaigns across various platforms, including Facebook, Google, Snapchat, TikTok, Unity, Applovin, and Vungle.

Main Responsibilities

  • Create and manage new user acquisition and retargeting campaigns to maximize returns and scale products.
  • Plan and execute optimization efforts across creative, geo, platform, and channel to ensure top performance.
  • Conduct industry research and present actionable findings to inform marketing decisions.
  • Identify opportunities for automation and process improvements to increase efficiency.
  • Support the creative direction of our advertising asset needs to ensure optimal performance.

Requirements

  • Minimum 2-4 years of experience in mobile growth marketing, with a focus on paid social and ad networks.
  • Experience working with advanced mobile measurement approaches such as SKADnetwork, Google Privacy Sandbox, and Media Mix tools is a plus.
  • Strong analytical and reporting skills, with the ability to drive business growth through data-driven insights.
  • Prior experience managing seven-figure marketing budgets and a passion for mobile games is essential.
  • A collaborative personality that thrives in a fast-paced, dynamic environment.

Location

Bengaluru, India

Estimated Salary Range: ₹1,200,000 - ₹1,800,000 per annum

Zynga offers a competitive salary package, which includes benefits such as health insurance, retirement plans, and opportunities for career growth and development. If you are a motivated and experienced marketing professional looking to take on a leadership role, please apply now



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