User Acquisition Marketing Lead
4 weeks ago
Marketing Job Opportunity
We are seeking a seasoned marketing professional to lead our user acquisition efforts. The ideal candidate will have 2-4 years of experience managing mobile growth marketing campaigns, with a focus on paid social and ad networks.
About the Role
This is an exciting opportunity to join Zynga's Marketing team and take on a leadership role in driving business growth through effective user acquisition strategies. You will be responsible for planning and executing large-scale advertising campaigns across various platforms, including Facebook, Google, Snapchat, TikTok, Unity, Applovin, and Vungle.
Main Responsibilities
- Create and manage new user acquisition and retargeting campaigns to maximize returns and scale products.
- Plan and execute optimization efforts across creative, geo, platform, and channel to ensure top performance.
- Conduct industry research and present actionable findings to inform marketing decisions.
- Identify opportunities for automation and process improvements to increase efficiency.
- Support the creative direction of our advertising asset needs to ensure optimal performance.
Requirements
- Minimum 2-4 years of experience in mobile growth marketing, with a focus on paid social and ad networks.
- Experience working with advanced mobile measurement approaches such as SKADnetwork, Google Privacy Sandbox, and Media Mix tools is a plus.
- Strong analytical and reporting skills, with the ability to drive business growth through data-driven insights.
- Prior experience managing seven-figure marketing budgets and a passion for mobile games is essential.
- A collaborative personality that thrives in a fast-paced, dynamic environment.
Location
Bengaluru, India
Estimated Salary Range: ₹1,200,000 - ₹1,800,000 per annum
Zynga offers a competitive salary package, which includes benefits such as health insurance, retirement plans, and opportunities for career growth and development. If you are a motivated and experienced marketing professional looking to take on a leadership role, please apply now
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