Marketing Automation Lead: Crafting User Experiences

2 weeks ago


Bengaluru, Karnataka, India Miles Education Full time

About Us:
Miles Education is a pioneer in the global education revolution, empowering businesses and cultivating talent to address critical workforce shortages. With a global team of over 700 professionals and a network of 70,000+ alumni, we stand as a powerhouse in talent development.

What We Do:
We offer a full-stack solution to talent shortages by training top-tier candidates for global markets and recruiting international nurses for U.S. master's programs with onsite employment. Our educational pathways redefine career development through transformative learning journeys that integrate essential interpersonal skills, cutting-edge tech training, and executive-level courses.

Why Join Us:
As part of Miles Education, you will:

  • Lead the charge in the global education revolution, driving impactful change and innovation.
  • Work with cutting-edge technology and stay ahead in the evolving tech landscape.
  • Thrive in a dynamic work environment where every contribution is valued and has a direct impact.
  • Engage directly in groundbreaking strategies that shape the future of global education markets.
  • Collaborate within a team that values creativity, collaboration, and continuous learning, fostering personal and professional growth.

About the Role:
We are seeking a highly skilled Marketing Automation Lead to spearhead user activation and retention initiatives. The ideal candidate will have at least 5 years of hands-on experience in managing email and WhatsApp campaigns, utilizing marketing automation tools such as Clevertap, WebEngage, or similar platforms. This role requires a strategic thinker with a deep understanding of marketing automation workflows and journey creation to drive engagement and maximize customer lifetime value.

Key Responsibilities:
The successful candidate will be responsible for designing, implementing, and managing email and WhatsApp campaigns for user activation, engagement, and retention. They will develop and execute multi-channel marketing campaigns using automation tools to enhance user experience and drive business growth. Additionally, they will monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

Requirements:
We require a degree in Marketing, Business, or a related field; Master's degree preferred. The ideal candidate should have minimum 5 years of experience in marketing automation with a focus on email and WhatsApp campaigns. Proficiency in marketing automation tools such as Clevertap, WebEngage, or similar platforms is essential. Strong analytical skills with the ability to interpret data and generate actionable insights are also required. Excellent communication and project management skills are necessary for this role.

Estimated Salary:
$120,000 - $150,000 per annum, depending on location and experience.

Benefits:
We offer a competitive salary, opportunities for career growth, leadership development, and meaningful achievements. Join us in shaping the future of global education



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