Digital Marketing Lead

1 week ago


Bengaluru, Karnataka, India Miles Education Full time

At Miles Education, we are committed to innovation, excellence, and driving positive change in the education sector. We seek a Marketing Automation Lead to join our team and contribute to shaping the future of global education.

About Us

Miles Education is a leading provider of transformative learning pathways, addressing critical workforce shortages and skill gaps across industries. With a global team of over 700 professionals and a network of 70,000+ alumni, we stand as a powerhouse in talent development.

Job Description

We are looking for a highly skilled and experienced Marketing Automation Lead to spearhead our user activation and retention initiatives. The ideal candidate will have at least 5 years of hands-on experience in managing email and WhatsApp campaigns, utilizing marketing automation tools such as Clevertap, WebEngage, or similar platforms.

Campaign Management

Design, implement, and manage email and WhatsApp campaigns for user activation, engagement, and retention. Develop and execute multi-channel marketing campaigns using automation tools to enhance user experience and drive business growth.

Marketing Automation

Utilize marketing automation platforms (Clevertap, WebEngage, or similar) to create and optimize marketing workflows and customer journeys. Ensure the integration of marketing automation systems with CRM, analytics tools, and other relevant platforms.

Journey Creation

Design and implement comprehensive user journeys that guide customers through the activation and retention stages. Continuously evaluate and refine user journeys based on performance data and feedback to enhance customer engagement and satisfaction.

The estimated salary for this role is $85,000 per year, considering the location and industry standards.



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