Strategic Digital Account Lead
1 week ago
Job Overview:
BrandStory Digital is a leading digital marketing agency that delivers end-to-end marketing solutions. Our team is seeking a dynamic and experienced Strategic Digital Account Lead to manage client relationships, coordinate digital campaigns, and ensure the delivery of high-quality services.
About the Role:
This role requires a combination of strategic thinking, digital marketing expertise, and excellent communication skills. The ideal candidate will play a pivotal role in building strong relationships with clients, understanding their business goals, and ensuring alignment with marketing strategies.
Key Responsibilities:
- Client Relationship Management:
- Act as the primary point of contact for assigned clients, building trust and rapport through effective communication.
- Nurture long-lasting relationships with clients by providing exceptional service and support.
- Understand client business goals and develop tailored marketing strategies to drive results.
- Campaign Planning and Execution:
- Collaborate with internal teams to develop and implement digital monthly calendars, strategies, campaign plans, and other initiatives.
- Monitor campaign performance, analyzing data to provide actionable insights for optimization.
- Ensure timely delivery of projects and campaigns within agreed budgets and timelines.
- Project Coordination:
- Coordinate with designers, developers, and content creators to meet client expectations and deliver high-quality results.
- Manage multiple accounts simultaneously, ensuring smooth execution of deliverables.
- Address and resolve client concerns effectively and promptly.
- Performance Tracking and Reporting:
- Prepare and present campaign performance reports, highlighting key metrics and ROI (campaign-wise + monthly).
- Business Development Support:
- Identify upselling and cross-selling opportunities to maximize revenue from existing clients.
- Participate in new client pitches and proposal development when required.
Requirements and Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 1-2 years of experience in digital account management or a similar role in a digital marketing agency.
- Proven track record of successfully managing multiple accounts and delivering high-impact campaigns.
Estimated Salary: ₹1,500,000 - ₹2,500,000 per annum, depending on experience and qualifications.
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