Strategic Digital Marketing Lead

1 week ago


Bengaluru, Karnataka, India Insnap Technologies Pvt Ltd Full time
Job Description:

We are seeking an accomplished Strategic Digital Marketing Lead to spearhead our digital marketing efforts and drive business growth. This role will oversee the development, implementation, and optimization of our digital marketing campaigns across various channels.

Responsibilities:
  • Develop and execute comprehensive digital marketing strategies aligned with our business objectives
  • Lead integrated digital marketing campaigns from concept to execution, ensuring seamless collaboration with internal teams and external vendors
  • Analyze performance metrics, assess campaign ROI, and optimize spend and resource allocation based on data-driven insights
  • Cultivate creative growth strategies, leveraging market trends and emerging technologies to stay ahead of the competition
  • Design, build, and maintain our social media presence, fostering engaging content and community interactions
  • Evaluate end-to-end customer experiences across multiple touchpoints, identifying areas for improvement and implementing user-centric solutions
  • Utilize strong analytical skills to evaluate campaign performance, providing actionable recommendations for optimization and enhancement
Requirements:
  • Proven experience in leading digital marketing initiatives, with a demonstrated track record of success in driving business growth
  • Expertise in SEO/SEM, marketing database, email, social media, and display advertising campaigns, with a focus on strategy, execution, and optimization
  • Demonstrated ability to develop and implement targeted digital campaigns that engage, inform, and motivate audiences
  • Experience in setting up and optimizing Google Adwords campaigns, as well as utilizing website analytics tools (e.g., Google Analytics)
  • Familiarity with A/B and multivariate experiments, HTML, CSS, and JavaScript development, and constraints
  • Up-to-date knowledge of the latest trends and best practices in online marketing and measurement
Compensation:

The estimated salary for this position is ₹1,200,000 - ₹1,500,000 per annum, commensurate with experience and qualifications.



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